Digital Media Campaign Specialist
hace 1 semana
About Adnovation: a leader in digital entertainment
We are part of EXOGROUP, a diverse set of companies offering various services within the digital landscape. Our headquarters is in Barcelona, with offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.
Job Overview:
As a Digital Media Campaign Specialist, you will develop marketing campaigns to drive traffic to our subscription products across multiple verticals and geographies. You will create, monitor, and optimize campaigns for our portfolio of products, focusing on escalation and positive Return on Ad Spend (ROAS). Your daily tasks will involve data analysis, preparing reports for management, and proposals and contracts.
Responsibilities:
Media buying on Google Ads (GDN, Performance MAX, Search) and programmatic DSPs (DV360, Smadex, Taboola) to reach Cost per Acquisition (CPA) goals. Setup, management, and optimization of campaigns.
Use of internal tools, systems, and processes to track main Key Performance Indicators (KPIs): CPA, Average Revenue Per User (ARPU), ROAS... Daily spend/revenue monitoring, A/B testing, and testing new products and segments.
Proven technical capabilities and understanding, including tracking pixels and server-to-server tracking systems, and creative optimization.
Closing interaction with marketing, operation, and business intelligence teams to interpret market insights, client data, and react quickly to implement changes back into the business.
Daily reporting to the advertising manager.
Finding new media buying opportunities within the programmatic industry to test new DSPs.
Requirements:
3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory.
Strong analytical skills, especially with Excel or Google spreadsheets.
Perfect knowledge of performance-based pricing models (CPA, CPI, CPM, CPC, etc.).
Experience managing Google Analytics 4 and Google Tag Manager or any similar tagging tool.
Fluent English and Spanish.
Strong proficiency with web applications.
Experience in a subscription business model company is a strong plus.
Estimated Salary: €40,000 - €60,000 per year
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