Data-Driven Marketing Strategist

hace 1 mes


Barcelona, Barcelona, España Konica Minolta, A tiempo completo

**About Us**

Konica Minolta is a global data and technology led marketing agency, renowned for delivering innovative solutions to the world's biggest brands. We drive ROI by combining creative, data and technology talent with production and procurement expertise, improving marketing performance and efficiencies.

**Our Vision**

We aim to create new value across the remit of marketing for our clients, leveraging cutting-edge technologies and industry best practices. As a key member of our Martech Engineering department, you will contribute to shaping the future of data-driven marketing.

**Job Overview**

We are seeking an experienced Data-Driven Marketing Strategist to join our team. This role is critical in advancing our clients' attainment of optimal reach, targeting and personalisation. You will be responsible for developing and implementing multi-channel strategies using Adobe Experience Cloud, Braze, Iterable, Salesforce CRM or Moengage.

**Key Responsibilities**

• Develop and maintain a deep understanding of execution and optimisation across multiple digital channels through advances in marketing technology (Martech) stacks.

• Contribute to the development of Indicia's Customer Engagement Platform (CEP) practice, leveraging industry best practices to deliver consistent, reliable, and predictable services to clients.

• Keep up-to-date with new and emerging technologies that further our CEP offerings, including assessing the use of CDP and Insight technologies such as Tealium, Treasure Data, Segment and Amplitude.

**Requirements**

To succeed in this role, you will need:

• Extensive knowledge and experience of at least one of Adobe Experience Cloud, Braze, Iterable, Salesforce CRM or Moengage.

• A strong understanding of data science and machine learning principles.

• Meticulous attention to detail and a focus on quality and outcomes.

• Excellent communication and project management skills.

**Benefits**

As a valued member of our team, you can expect:

• Competitive salary: $85,000 - $110,000 per annum.

• Opportunities for professional growth and development.

• Collaborative and dynamic work environment.

• Recognition and rewards for outstanding performance.



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