Programmatic Campaign Analyst

hace 2 semanas

Barcelona, Barcelona, España Smadex A tiempo completo
About Smadex

Smadex is a leading advertising technology company that specializes in mobile ad-tech solutions. With a strong presence in the industry, we are committed to delivering innovative and effective marketing strategies to our clients.

Job Summary

We are seeking a highly skilled Programmatic Campaign Analyst to join our Ad Operations team. As a key member of our team, you will be responsible for analyzing large data sets, developing tools and processes, and working closely with our Account Management team to drive business growth.

Key Responsibilities
  1. Data Analysis: Analyze complex data sets containing the behavior of millions of mobile users worldwide to address strategic and operational questions.
  2. Insight Generation: Obtain insights from our campaign portfolio to make informed decisions that will directly impact our revenue-making options.
  3. Process Development: Develop tools and processes to ensure data influences decisions at all levels of the company.
  4. Campaign Management: Manage and monitor programmatic Awareness, Direct Response, and VAS campaigns performance regularly, striving to consistently refine tactics and produce exceptional results for our customers.
  5. Collaboration: Work closely with the Account Management team to understand each campaign's and client's KPIs to build a strong strategy.
  6. Platform Optimization: Be in constant contact with the product and tech team regarding how to improve the platform and optimize campaigns in the most efficient way.
Requirements
  1. 1+ year of experience in a similar role is a plus.
  2. Bachelor or Master's Degree in Engineering, Business, Economics, or Marketing.
  3. Excellent command of Microsoft Excel.
  4. Excellent communication skills in English, both written and spoken, are mandatory.
  5. Proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
  6. Knowledge of digital programmatic buying is a great plus.
  7. Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs.
  8. Ability to adapt and adjust to regular changes in priorities and focus based on campaigns' performance.
  9. Proven ability to solve data-related problems using creative thinking.
  10. SQL/Python/R experience is optional.
What We Offer

We offer a dynamic and challenging work environment, opportunities for professional growth, and a competitive compensation package.

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