Digital Marketing Automation Specialist

hace 1 mes

Barcelona, Barcelona, España Omega Crm Consulting A tiempo completo

About the Role

Omega CRM Consulting is seeking a highly skilled Campaign Strategist to join our team. As a key member of our customer experience team, you will be responsible for ensuring the proper alignment of Marketing Automation strategies across our organization.

Main Responsibilities

  • Analyze and define customer segmentation and select personalized audiences for Email Marketing campaigns on our CRM platform.
  • Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers.
  • Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
  • Utilize automation to provide constant communication with the customer through retention, upselling, cross-selling, and engagement, driving business profitability from our customer and subscriber base.
  • Assist in building a strong CRM strategy in line with local and global priorities.
  • Define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
  • Be able to measure and deeply analyze data to guide decisions and measure their impact on the business.
  • Develop customer journey maps by analyzing touchpoints and maximizing purchase opportunities.
  • Identify key and measurable metrics for these initiatives, with a growth hacker mindset and the ability to test and scale quickly.
  • Master the internal Email Marketing tool to execute campaigns through owned channels (email, SMS, push notifications).
  • Work collaboratively with the rest of the team members regarding customer segmentation and mapping messages throughout the customer journey.
  • Collaborate with relevant teams to improve web, mobile, and app recurrence rates.
  • Collaborate with the rest of the customer development team to understand, document, and analyze customer segments, retention campaigns, and offer performance in order to drive continuous improvement in timing and tactics.
  • Analyze, manage, and report on the business performance of customer retention strategies and campaigns.

Requirements
  • Experience in planning and executing Marketing Automation strategies with proven success cases.
  • Experience with CRM platforms (Salesforce, Marketo, Eloqua, etc.).
  • Being a creative yet flexible thinker with strong technical insight and the ability to garner cross-functional support in seeking holistic business solutions with enduring value.
  • Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud, Adobe Campaign, Adobe Marketo, Eloqua.
  • A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.
  • Advanced level of English. Proficiency in another language is a plus.

What We Offer

A permanent contract with a dynamic and innovative company.

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