Global Customer Marketing Strategist

hace 4 semanas


Barcelona, Barcelona, España jameda GmbH A tiempo completo
Customer Marketing Specialist

Welcome to Docplanner, a leading healthcare technology company that empowers patients and doctors alike. We're seeking a seasoned Customer Marketing Specialist to join our marketing team and drive customer engagement and revenue growth.

Key Responsibilities:
  • Develop and execute global marketing strategies to upsell and cross-sell our products to existing customers.
  • Manage projects end-to-end, from planning to execution, to drive revenue growth and customer satisfaction.
  • Standardize processes across diverse markets to build scalable solutions and drive business growth.
Segmented and Targeted Communication:
  • Prepare and execute segmented communication plans to effectively reach diverse customer groups.
  • Utilize data-driven insights to tailor messaging and offers to specific customer segments.
  • Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
Lead Generation and Inbound Marketing:
  • Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
  • Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption, and grow awareness of additional features and products.
  • Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
Growth Contribution:
  • Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
  • Support the development and execution of strategies to scale successful initiatives globally.
  • Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations.
Collaboration:
  • Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
  • Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
  • Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
  • Cooperate with different marketing teams to create, develop, and execute planned projects, ensuring synchronization of efforts and driving collective success.

What We Offer:

  • A competitive salary and benefits package.
  • A flexible remuneration and benefits system via Flexoh, which includes a restaurant card, transportation card, kindergarten, and training tax savings.
  • Share options plan after 6 months of working with us.
  • True flexibility and work-life balance, with remote work options and flexible working hours.
  • Paid time off according to your location of work.
  • Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
  • Health insurance according to your location of work.
  • Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.


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