Global Customer Marketing Strategist
hace 4 semanas
Welcome to Docplanner, a leading healthcare technology company that empowers patients and doctors alike. We're seeking a seasoned Customer Marketing Specialist to join our marketing team and drive customer engagement and revenue growth.
Key Responsibilities:- Develop and execute global marketing strategies to upsell and cross-sell our products to existing customers.
- Manage projects end-to-end, from planning to execution, to drive revenue growth and customer satisfaction.
- Standardize processes across diverse markets to build scalable solutions and drive business growth.
- Prepare and execute segmented communication plans to effectively reach diverse customer groups.
- Utilize data-driven insights to tailor messaging and offers to specific customer segments.
- Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
- Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
- Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption, and grow awareness of additional features and products.
- Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
- Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
- Support the development and execution of strategies to scale successful initiatives globally.
- Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations.
- Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
- Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
- Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
- Cooperate with different marketing teams to create, develop, and execute planned projects, ensuring synchronization of efforts and driving collective success.
What We Offer:
- A competitive salary and benefits package.
- A flexible remuneration and benefits system via Flexoh, which includes a restaurant card, transportation card, kindergarten, and training tax savings.
- Share options plan after 6 months of working with us.
- True flexibility and work-life balance, with remote work options and flexible working hours.
- Paid time off according to your location of work.
- Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
- Health insurance according to your location of work.
- Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.
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