Digital Marketing Strategist
hace 1 día
Support the growth of EiQ, the world's first end-to-end supply chain due diligence platform, by leveraging digital marketing strategies to build brand awareness, generate leads, and optimize the marketing and sales funnel.
Key Responsibilities:- Develop and implement a cross-channel digital marketing strategy for EiQ.
- Create a market-leading search strategy, including paid and organic search.
- Develop an independent social presence for EiQ, using paid tactics to build our audience.
- Create and maintain marketing contact databases and audiences for EiQ; develop and implement automation and retargeting tactics.
- Work in collaboration with the group digital marketing community to own and enhance the MarTech setup for EiQ; proactively propose new technologies to optimize the setup.
- Analyze end-to-end marketing performance, from awareness through to revenue; surface insights and implement tactics to optimize the funnel.
- Report to EiQ and commercial management teams on marketing performance.
- Manage the paid search budget for EiQ.
- Analyze user experience on the EiQ platform and feed back to the product team on issues and proposed solutions.
- Optimize workflows and reporting in CRM together with commercial and customer success teams.
- Years of digital marketing expertise.
- Broad experience in marketing technology, particularly Google (Analytics, Ads, Looker Studio), paid social, SEO/SEM, user experience tools (HotJar), automation (Pardot), CRM (SalesForce or Microsoft Dynamics).
- Ability to independently operate paid advertising campaigns.
- Good communication skills in English and local language. (Other languages will be a plus).
- Occasional international travel.
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