Digital Acquisition Strategist

hace 2 semanas

Zaragoza, Zaragoza, España Remotely Talents A tiempo completo
Remote Growth Marketing Manager

Remotely Talents is seeking an experienced Growth Marketing Manager to join our remote team. As a key member of our marketing team, you will be responsible for overseeing all paid digital channels, including Paid Social (Meta, TikTok, Pinterest) and Google Ads, managing an ads budget between $10K-100K per month.

Key Responsibilities:
  • Develop and manage acquisition campaigns from conception to activation, measurement, and optimization for optimal delivery and execution.
  • Lead digital acquisition program management, including paid campaigns, channel optimization, testing strategies, and critical timelines.
  • Conduct rigorous A/B tests on ad creatives, messaging, formats, and audiences to drive customer acquisition and revenue growth.
  • Drive channel acquisition growth by analyzing the competitive landscape, optimizing existing channel performance, and identifying new opportunities.
  • Utilize Google Analytics and Triple Whale to track, measure, and report campaign performance, providing insights and recommendations.
  • Design performance reports and dashboards to influence strategy, demand planning, and campaign optimization.
  • Collaborate with the creative team to inform campaign performance and develop customer-centric creative strategies.
  • Stay updated on the latest trends and best practices in digital marketing and advertising.
Requirements:
  • 3+ years of related acquisition marketing experience, with a deep understanding of direct response marketing in DTC brands, ideally in the fashion market.
  • Profound knowledge of Paid Social platform algorithms, audience segments, bidding strategies, dynamic retargeting, etc.
  • Exceptional verbal and written communication skills, with the ability to influence and communicate cross-functionally.
  • Strong track record of using analytics to provide strategic recommendations and drive growth for DTC products.
  • Ability to analyze complex issues and develop relevant plans, programs, and recommendations.
  • Innovative experience integrating hyper-efficient acquisition campaigns with sophisticated brand messaging and audience strategies.

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