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Crm & Loyalty Program Manager (English Speaking) - Senior Data Analyst
hace 2 meses
**About Blu Selection**
We are a leading fashion company that values innovation and customer experience. Our team is passionate about delivering exceptional results and pushing boundaries in the industry.
**Job Summary**
We are seeking an experienced CRM Manager to lead our loyalty and engagement program. As a key member of our team, you will be responsible for enhancing database quality, managing client relationships, and developing personalized experiences using our customer data platform.
**Key Responsibilities**
- Develop and implement strategies to boost engagement rates, customer profile richness, and customer lifetime value
- Manage existing clients and elevate their profiles in the loyalty scheme
- Enhance database quality, opt-ins, and consents
- Collaborate with the sales team and fellow marketers to coordinate and optimize campaigns
- Develop the internal club program to attract, grow, and retain customers
**Requirements**
- 5+ years of experience in CRM and loyalty, with expertise in customer journeys, data-driven marketing, and segmentation
- Strong analytical and communication skills, with the ability to influence at all organizational levels
- Proficiency in English, with knowledge of Bloomreach, HTML, and SQL a plus
- Fashion industry experience preferred, with a Bachelor's or Master's degree in Marketing, Business Administration, or a related field
**What We Offer**
- Competitive salary and benefits, including private health insurance and WFH allowance
- Access to learning platforms for professional development
- Hybrid work model, with the option of short Fridays and summer intensive work
