Public Relations and Events Manager
hace 3 semanas
The Role
The PR / Events Manager plays a crucial role in enhancing SamBoat's brand visibility and reputation through effective public relations and event management. This position reports directly to the Chief Marketing Officer (CMO) and is responsible for developing and executing PR strategies and event initiatives that drive brand awareness and engagement.
ResponsibilitiesPublic Relations- Develop and implement PR strategies to enhance brand visibility and reputation
- Write and distribute press releases for new product launches, company news, and significant events
- Build and maintain relationships with journalists, securing media coverage and managing media inquiries
- Monitor and manage online reputation, addressing any reviews or feedback promptly
- Plan and execute both virtual and in-person events, such as trade shows, product launches, and customer appreciation events
- Coordinate event logistics, including venue selection, design, and approvals, vendor management, and budget management
- Engage brand ambassadors to represent SamBoat at events and promotional activities
- Develop event marketing materials and promotional campaigns to drive attendance and engagement
- Work closely with other marketing team members to align efforts with overall marketing strategies
- Communicate effectively with cross-functional teams, including marketing, sales, content, and owner management teams
- Take ownership of budget allocation for the area, ensuring efficient and effective use of resources
- Implement cost-effective strategies to achieve maximum impact and results
Requirements:
- Background in journalism with proven track record in public relations and event management
- Native written, oral, and interpersonal communication skills in English
- Proficiency in additional languages, especially French or German, is highly advantageous
- Strong project management and organizational skills
- Data-driven approach: familiarity with analytics tools and a solid understanding of digital marketing trends
- Industry familiarity: knowledge of the boating and travel sectors is highly recommended; holding a boating license is an advantage
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