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Digital Growth Analyst
hace 2 meses
About Sector Alarm Spain
Sector Alarm Spain is a leading safety provider in Europe, serving over 630,000 satisfied customers. To drive our continued growth and expansion, we are seeking a skilled CRO & Digital Analyst to join our team in Madrid.
The Role
This position will play a pivotal role in driving the growth and success of our online presence by analyzing our website's acquisition funnel and recommending solutions to increase site traffic and conversion rates. Your expertise will help enhance our online visibility, attract qualified traffic, and create personalized experiences for our visitors, leading to increased lead generation.
Key Responsibilities
- Develop a comprehensive KPI framework to accurately measure website performance
- Monitor and analyze key website KPIs, including traffic, conversion rates, bounce rates, and search rankings
- Utilize tools such as Google Analytics, Power BI, Crazy Egg, Hotjar, and VWO to analyze website traffic, user behavior, and conversion data
- Identify opportunities for conversion rate optimization and define A/B testing strategies in collaboration with different markets
- Work with the SEO Group Agency, content, and design teams to propose and implement CRO initiatives
- Assess the effectiveness of CRO initiatives based on KPI analysis
- Coordinate with the UX designer and website project manager to implement required UX or technical features to launch new tests
- Assist local teams in all 8 markets with the implementation of those tests
- Interpret and analyze test results, ensuring statistical significance, and communicate findings clearly to stakeholders
- Create ad-hoc reporting and analysis in collaboration with different areas of marketing team depending on business needs
- Support on digital costs and forecast maintenance
Requirements
- A bachelor's degree in a related field; Master's degree preferred
- 3-5 years of relevant experience in the digital field, with a strong focus on digital analytics and CRO
- Proficiency in content management systems (CMS) and digital marketing tools
- Extensive experience with Google Analytics 4 (GA4), tag management systems (preferably Google Tag Manager), and data layer implementation
- Working knowledge of HTML, CSS, and JavaScript
- Fluency in English
- A work permit within the EU
Why Sector Alarm Spain?
We are a fast-growing company with a positive culture, driven by ambitious people. We enjoy our work and celebrate our achievements. Satisfied employees are our strongest resource as we offer opportunities for our employees to grow and develop both professionally and personally. To learn more about us, visit our website.
Application Guidelines
Applications must be submitted in English and will be reviewed on a rolling basis.
