Marketing Director
hace 3 días
Director, Head of Marketing
Job Description:
POSITION TITLE:
Director, Head of Marketing, Unannounced Title - Blizzard Entertainment
BACKGROUND:
Blizzard Entertainment is a leader in the entertainment industry, with a rich history of innovation and a passionate global community. As our franchises continue to expand, we are seeking a talented individual to lead the marketing efforts for an unannounced title that will redefine its genre and captivate players worldwide.
YOUR MISSION:
As the Director, Head of Marketing for the unannounced title, you will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, engagement, and growth. This role will have a thought leadership position within the organization, playing a key part in building the new game's brand and leading critical functions that enable the game to acquire, engage, and delight players globally.
RESPONSIBILITIES:
Lead overall marketing for the new title, from pre-launch to launch and growth at a massive scale.
Develop and execute marketing strategies that deliver acquisition and engagement goals across all marketing channels and levers.
Conceptualize and lead high-impact campaigns that inspire players globally and shape culture.Directly manage individuals and agencies in product marketing, brand marketing, influencer marketing, community, and social media.
Cross-functional leadership to align and drive marketing initiatives across performance marketing, growth marketing, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond.
Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership.Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact.
Requirements:
Experience in Product Marketing, Marketing Strategy, Brand Marketing, or Integrated Marketing within a top-tier game studio, developer, or publisher.
Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd-party agencies/partners.
Passion for games and cutting-edge games marketing.
Experience managing direct reports and working with 3rd-party agencies – inspiring and empowering leader to teammates they directly and indirectly manage
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