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**Job Summary**
Exoticca, a pioneering online travel agency, is seeking a highly skilled Global Brand Director to shape and amplify its brand identity worldwide. As a key member of our team, you will be responsible for developing and executing comprehensive global brand strategies that elevate Exoticca as a leading force in the travel industry.
**Key Responsibilities:**
- Brand Strategy and Positioning: Develop and implement a cohesive and forward-thinking global brand strategy that reinforces Exoticca's unique value proposition, positioning us as the premier provider of extraordinary travel experiences.
- Brand Identity: Safeguard and evolve the Exoticca brand identity, ensuring consistency and alignment across all touchpoints and communication channels, including BtoC, BtoB, and BtoBtoC.
- Customer Engagement: Deeply understand our target audience across different regions, leveraging insights to drive customer engagement and loyalty.
- Team Leadership: Manage and mentor a team of brand professionals to deliver high-quality brand initiatives.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure brand alignment in product development, marketing campaigns, and customer experience.
**Requirements:**
- Strategic vision and creativity
- Operational excellence and leadership skills
- Ability to work closely with the marketing team and other stakeholders
- Strong understanding of the travel industry and market trends
**About Exoticca:**
Exoticca is a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation. We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.