Lead Generation and Growth Director

hace 2 días

Barcelona, Barcelona, España Loyal Guru A tiempo completo

About Loyal Guru

Loyal Guru's innovative retail platform addresses the unique challenges of developing retail businesses with next-generation loyalty initiatives, personalized offers at scale, advanced retail analytics, and new opportunities for monetization. Our solution simplifies the complexities that arise from high volumes of shoppers, transactions, and data in Enterprise Retail by collecting all data in real-time, creating a Single Source of Truth, and developing, retaining, and recovering customers both online and at point-of-sale. At Loyal Guru, we believe every retailer can become a key player in the industry when using the right tools. We are committed to empowering our customers with smart tools that make every interaction with their clients smarter, more profitable, and the purchase experience better.

About the Role

The Lead Generation and Growth Director will be responsible for identifying and executing innovative and creative strategies to rapidly and efficiently grow our user/customer base. This role will focus on generating high-quality leads, nurturing them through the sales funnel, and ensuring a steady pipeline of opportunities for our sales team. The ideal candidate will have a proven track record in lead generation, excellent management skills, and the ability to utilize various tools and channels effectively.

Key Responsibilities

  1. Lead Generation Strategy: Develop and implement effective lead generation strategies to meet monthly targets, including 10 meetings per month.
  2. Growth Strategy Execution: Identify and execute innovative and creative strategies for rapid and efficient growth of the user/customer base.
  3. Campaign Management: Develop, implement, and manage result-oriented marketing campaigns using experimental tactics and emerging technologies.
  4. Data Analysis: Analyze data, metrics, and results to identify growth opportunities, conduct A/B testing, and continuously optimize marketing strategies.
  5. Collaboration: Work with multidisciplinary teams, such as sales, product development, and data analysis, to achieve growth objectives.
  6. Automation & Tools: Utilize automation tools and technology to scale strategies and maximize campaign efficiency.
  7. Market Research: Stay updated on the latest trends, tools, and methodologies in digital marketing and user growth to implement them in growth strategies.
  8. SDR Management: Oversee the Sales Development Representative (SDR) team, providing guidance, training, and support to ensure they achieve their targets and maintain high performance.
  9. Performance Tracking: Monitor and analyze lead generation and growth metrics and KPIs, providing regular reports and insights to senior management.

Qualifications

  1. Experience: Minimum of 5 years of experience in lead generation and growth, preferably in a B2B environment. Proven track record of meeting or exceeding lead generation and growth targets.
  2. Management Skills: Strong leadership and team management skills, with experience in managing and mentoring SDR teams.

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