Digital Marketing Strategist

hace 2 semanas

Madrid, Madrid, España Onetrust A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at OneTrust. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies with a focus on Paid Social and Video.

Key Responsibilities
  • Develop and execute digital marketing strategies with a focus on Paid Social and Video
  • Research and propose paid search campaigns, including designing and developing strategy, identifying proper landing pages, audiences, tracking, and campaign analysis
  • Track campaign performance and optimize with respect to pacing, bidding management, audience analysis, landing page and ad copy testing, and ad creative performance
  • Collaborate with cross-functional teams to ensure alignment with overall marketing objectives
  • Work with the global campaigns team to develop testing roadmaps, recommending best practices and conversion-oriented copy based on industry standards
  • Analyze data and performance metrics to make informed decisions and communicate performance and recommendations to key stakeholders
  • Stay abreast of industry trends and emerging technologies to drive innovation in digital marketing efforts
Requirements
  • Bachelor's degree in Marketing, Advertising, or equivalent working experience
  • 3-5 years of Paid Social experience; B2B Marketing experience is a plus
  • In-depth knowledge of social and analytics platforms, tools, and technologies
  • Strong analytical skills and the ability to translate data into actionable insights
  • Excellent project management and communication skills
  • Fluency in English + French or German is required
  • In-depth knowledge of LinkedIn Campaign Manager
  • Familiarity with Adobe Suite (Analytics, Search Cloud, AEM, Measure/Bizible)
About OneTrust

OneTrust is a leading provider of technology solutions for data privacy and compliance. We are committed to providing our employees with a supportive and inclusive work environment, and we offer a range of benefits and perks to support their well-being and career development.

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