Edtech/Fintech Marketing Strategist

hace 2 semanas

Madrid, Madrid, España Salve Consulting A tiempo completo
{"title": "Marketing Manager Role", "description": "

At Salve Consulting, we're committed to innovation, collaboration, and excellence. We're seeking a talented Marketing Manager to lead our marketing efforts and drive brand success. As a key member of our team, you'll play a crucial role in crafting and implementing marketing strategies to elevate our brand presence and engage our Russian-speaking audience effectively.

Key Responsibilities
  • Oversee and manage daily operations of paid social media campaigns across platforms such as Meta, TikTok, Snapchat, Twitter, and Pinterest.
  • Develop, optimize, and scale campaigns for various brands, ensuring ROAS targets are met.
  • Continuously test and refine targeting strategies, ad creatives, landing pages, and other approaches to improve the performance of app-based campaigns (both Android and iOS).
  • Regularly evaluate campaign performance metrics and KPIs to gauge success and ensure they align with business goals.
  • Manage the entire creative process, including User-Generated Content (UGC).
  • Leverage your expertise in Paid Social to understand its role within the broader media mix and its influence on the client's overall business objectives.
  • Stay up to date on the latest trends, strategies, and best practices in paid social media and user acquisition.
Essential Skills and Experience
  • Native or fluent in Russian (both spoken and written) and fluent in English (C1+ level).
  • A degree in Marketing or a related field is highly advantageous.
  • At least 2 years of experience in Paid Social Media, particularly with Facebook Ads and mobile social campaigns.
  • Previous experience in EdTech or FinTech industries is a must.
  • Proven track record of managing successful direct response social media campaigns.
  • Strong analytical skills with the ability to interpret data and utilize reporting tools effectively.
  • Proficient in Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, etc.
  • Thorough technical knowledge of social media buying platforms, including Meta, TikTok, Twitter, Pinterest, Snapchat, and LinkedIn.
  • Hands-on experience with setting up, troubleshooting, and optimizing paid social media campaigns.
  • Skilled in reporting, tracking, and drawing insights from campaign data.
  • High level of initiative, autonomy, enthusiasm, and reliability.
Benefits
  • Work remotely with a diverse, international team.
  • Company-provided equipment (laptop, headset, etc.).
  • Access to Udemy Business with unlimited courses.
  • Opportunities for professional growth and development in a fast-paced environment.
  • Exposure to cutting-edge technologies and modern business practices like Agile.
", "lang_code": "en-US"}

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