Senior Product Growth Manager

hace 4 semanas

Madrid, Madrid, España Ruby Labs A tiempo completo
About Us

Ruby Labs empowers individuals to achieve lasting weight goals and optimal health through a personalized program that combines proven science with dedicated 1-on-1 coaching. Our data-driven approach and expert guidance ensure a tailored experience, while user-friendly technology keeps you connected and supported.

About the Role

We're seeking a data-driven professional to drive continuous product experimentation and iteration, directly influencing our revenue targets. As a Senior Product Growth Manager, you'll be responsible for building a roadmap and taking product concepts from ideas through validation, shipping, measurement, and iteration.

Key Responsibilities
  • Set and ensure KPIs in product-related metrics, such as activation, retention, referrals, revenue, and customer lifetime value (CLV).
  • Maximize landing page, site, and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test.
  • Drive the A/B testing program with a focus on implementing strategies that improve conversion rates – install conversion and subscription conversion.
  • Measure cohort CLV performance by acquisition channel/campaign creating a feedback loop with the marketing team.
  • Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations.
  • Implement behavioral psychology methods into the buying funnel to improve conversions and increase ARPU.
  • Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.
About You
  • 6+ years of growth product management experience, specializing in B2C subscription models.
  • Expertise in conversion rate optimization, ideally for a D2C, subscription-based web apps.
  • Experience in D2C subscription-based industry (ideally health & fitness, entertainment, or gaming).
  • Strong level of spoken and written English.
  • Proficiency in key web analytics tools (e.g. Google Analytics, Posthog, Mixpanel), web testing platforms (e.g. Optimizely, Apptimize, GrowthBook etc.).
  • Analytical data-driven mindset with a deep understanding of data visualization techniques.
  • Create and review user stories (inc. granular breakdowns, acceptance criteria, QA).
  • Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing).

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