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Marketing and Communications Specialist

hace 2 meses


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Job Summary

We are seeking a highly motivated and detail-oriented Marketing and Communications Intern to join our team at IBM Careers. As a Marketing and Communications Intern, you will play a key role in supporting the development and execution of marketing campaigns, collaborating with cross-functional teams, and creating engaging content for various audiences.

Key Responsibilities

  • Collaborate with internal stakeholders, including marketing, sales, and product teams, to understand business objectives and develop effective marketing strategies.
  • Support the creation and distribution of marketing materials, including social media posts, email campaigns, and press releases.
  • Assist in the development and implementation of social media campaigns, including content creation, engagement, and analytics.
  • Conduct market research and analyze data to inform marketing decisions and optimize campaign performance.
  • Assist in the planning and execution of events, including conferences, trade shows, and product launches.
  • Develop and maintain relationships with key partners and stakeholders, including vendors, suppliers, and industry experts.

Requirements

  • Strong understanding of marketing principles and practices, including digital marketing, social media, and content marketing.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions.
  • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • Experience in marketing or a related field, including internships or co-op programs.
  • Knowledge of marketing automation tools and software, including HubSpot or Marketo.
  • Experience with social media analytics tools, including Hootsuite or Sprout Social.