Growth Marketing Manager
hace 4 días
RavenPack is a pioneering company in the development of generative AI tools for the finance industry. With 20 years of experience as a leading big data analytics provider, we empower our clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Our new suite of GenAI and SaaS services is designed specifically for financial professionals, transforming financial decision-making through cutting-edge AI and innovative data sets.
Job OverviewWe are seeking a data-driven, innovative, and hands-on Growth Marketing Manager to lead our Digital Marketing team in developing growth marketing efforts, focusing on driving customer acquisition, activation, retention, and revenue growth. The successful candidate will be responsible for designing and supervising the execution of growth strategies that are scalable, experimenting with new tactics, and optimizing existing channels.
Key Responsibilities- Lead a team of two highly skilled Digital Marketing Specialists, fostering a collaborative and high-performing environment while supporting their professional development.
- Define project assignments and strategic priorities for the team, overseeing and evaluating their performance.
- Provide technical guidance, mentorship, and support, ensuring team members have the tools and knowledge needed for success.
- Conduct regular one-on-one meetings with team members, documenting progress and feedback in the Performance Management Platform.
- Offer guidance in areas for improvement to support team members' career path progression.
- Participate in the recruitment process for new team members as needed, ensuring the continued growth and capability of the team.
- Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition, activation, retention, and revenue.
- Identify, prioritize, and guide the team in pursuing growth opportunities, including new channels, partnerships, and marketing initiatives.
- Oversee the development and implementation of a testing framework for rapid experimentation (A/B tests, multi-channel campaigns) to optimize growth.
- In partnership with our Sr Social Media Manager, oversee performance across digital marketing channels such as paid search (Google Ads), paid social (LinkedIn and others), email marketing, SEO, and influencer marketing.
- Monitor, analyze, and optimize key growth channels to ensure ROI and efficiency.
- Direct the development and optimization of paid advertising strategies, managing budgets, bid strategies, and creative testing.
- Lead efforts to analyze the customer journey to identify friction points and opportunities for improvement.
- Drive the optimization of the conversion funnel from lead acquisition through to retention and referral.
- Collaborate with Product, Design, and Engineering teams to improve user experience and increase conversion rates.
- Use analytics tools to track, measure, and report on performance metrics such as conversion rates, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and ARPU (Average Revenue Per User).
- Provide insights and recommendations based on data to optimize campaigns and drive scalable growth.
- Present results, insights, and strategic recommendations to Leadership and cross-functional teams.
- Foster a team culture of rapid experimentation and continuous improvement.
- Lead the team in conducting A/B tests and other growth experiments to uncover new growth levers.
- Lead initiatives for user segmentation and personalization to increase user engagement and retention.
- Work closely with Product, Design, Sales, and Development teams to ensure alignment between growth initiatives and Product development.
- Collaborate with Customer Success and Sales teams to ensure smooth handoffs between marketing-generated leads and sales teams.
- Partner with external agencies, influencers, or freelancers when necessary.
- Design, develop, and oversee the implementation of strategies focused on increasing customer retention and lifetime value.
- Develop and optimize referral programs, loyalty programs, or other incentivization schemes to enhance organic growth.
- Ensure that retention strategies align with overall growth goals, working closely with the marketing and customer success teams.
- Competitive salary with performance-based bonuses
- Health, wellness, and professional development benefits.
- Opportunity to shape the growth strategy of a rapidly scaling company.
- Collaborative and innovative work environment.
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