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Digital Trade Specialist
hace 2 meses
Key Responsibilities:
Assortment & Trading:
- Collaborate with internal stakeholders such as Buying and Planning to ensure an optimal assortment for our online channels.
- Provide analysis in accordance with the buying calendar to ensure requirements can be incorporated.
- Work with relevant stakeholders to ensure promotional assortments match our commercial aspirations.
- Analyze promotional performance and suggest improvements that improve commercial performance including marginal optimization and sell-through.
Onsite Merchandising Strategy:
- Develop a visual merchandising strategy that takes account of brand campaigns, trade activations and assortment variations.
- Adjust ranking cocktails in order to optimize pages and perform on-going analysis to ensure commercial delivery.
- Align with optimization teams on the best implementation of product recommendations including 'complete the look' and 'you may also like'.
- Work with regional owners (internal and external) to ensure visual-merchandising, search, & recommendations reflect local customer needs.
- Incorporate new technologies including AI and Personalization.
- Embrace a test-and-learn mentality to continually improve customer experience and deliver additional revenue.
- Ideate and execute A/B tests to validate merchandising strategies and conduct competitive analysis to identify gaps and opportunities in the market.
On-Site Search:
- Optimize search performance through the use of available tools to ensure customers are served with optimal results that drive conversion and revenue.
- Share search insights with relevant teams including Product, Content and Marketing to help serve our customers with what they are looking for across all touchpoints.
Content & Communications:
- Collaborate with Content teams on the timely activation of new products and with Outlet teams on the out phasing of old products.
- Help to build engaging and commercial content and communication plans with the relevant stakeholders by incorporating your assortment and trend knowledge.
- Stakeholders include CRM (newsletters) and App (push notification) teams.
- Ensure high-investment and best-selling products are well represented across site and throughout communications including new page creation and product labels.
- Share your product knowledge with relevant teams to help steer navigation changes.
Analysis & Reporting:
- Evaluate the effectiveness of previous campaigns and incorporate insights from local market trends to inform future merchandising decisions.
- Regular reporting on product performance including on-site activity, funnel progression, margin and sell-through.
- Use available tools to report on customer journey activities including heat map analysis.
- Review and share competitor assortment analysis.
Requirements:
- Minimum of 5 years' experience in digital merchandising, product management, or related roles.
- In-depth knowledge of e-commerce best practices and the competitive landscape.