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Marketing Director
hace 2 meses
The Marketing Manager is a key member of our team, responsible for creating and executing property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, with the goal of enhancing the image of the hotel.
Key Responsibilities- Develop and execute annual marketing plans to budget, in consultation with the Marketing leader, Sales leader, Operations leaders, HR Leader, and cluster marketing and ecommerce teams.
- Represent the brand in all marketing activities, adhering to Hotel Arts Barcelona and Marriott International's core values and corporate strategies, with support from the DOM.
- Create, develop, and implement the Hotel's on and offline marketing strategies to drive demand and awareness for the different segments.
- Verify that the Hotel's owned (websites, social media) and earned (OTA's, Consortias, third parties) channels are updated on a regular basis, in collaboration with the MI Digital Field Marketing Hub.
- Maintain frequent, active engagement with Digital Field Marketing Hub to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Work closely with the Director of Marketing to plan, direct, and coordinate the digital paid media strategy on a weekly basis for Rooms segment, in collaboration with the MI DFM Hub and third-party agencies.
- Define and execute the yearly Social Media strategy, organic and paid, for the Hotel.
- 24/7 community management in collaboration with the Marketing Executive (Instagram mainly).
- Partner with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
- Drive the content creation plan for the property for all digital channels, from strategy to tactics and execution.
- Active participation in idea generation towards enhancing the property's overall positioning.
- Attend all relevant meetings, ensuring active participation, timely follow-up on action items, and pro-active dissemination of relevant communication points back to the department.
- Execute promotions targeting the hotel's various market segments, where required, in collaboration with the Sales team.
- Be an early adopter and champion for innovation, to deliver results, channel engagement, and enhanced guest experience.
- Establish and maintain strong working relationships with partners, suppliers, and vendors.
- Promote awareness of brand image internally and externally.
- Monitor strategy results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
- Schedule and lead monthly meetings with the Director of Marketing to communicate results, provide insights, and answer questions about hotel digital performance.
We are seeking a highly skilled and experienced Marketing Manager to join our team. The ideal candidate will have a 4-year bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related major, and 1-year experience in the sales, marketing, digital, or related professional area. Hospitality marketing or digital advertising agency experience is preferred.
Alternatively, a 2-year degree from an accredited university in Marketing, Digital Marketing, Business Administration, or a related major, and 4 years' experience in the sales, marketing, digital, or related professional area, with hospitality marketing or digital advertising experience preferred.
The successful candidate will possess leadership skills, adaptability in a fast-paced environment, problem-solving, and decision-making abilities. They will also have creativity, writing, and design skills, digital channels proven experience, excellent communication skills, and the ability to network. Team working skills, strong attention to detail, strong organizational and time-management abilities, Adobe Design Package handling, MS Office package knowledge, and Spanish and English proficiency level, spoken and written, are also essential.
