Digital Marketing Agronomy Manager

hace 1 semana


Sevilla, Sevilla, España Corteva Agriscience A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Agronomy Manager to join our team at Corteva Agriscience. As a key member of our digital marketing team, you will be responsible for driving our digital strategy and execution in Spain and Portugal.

Key Responsibilities
  • Define and implement the Iberia sales enablement Digital Agronomy strategy and long-term plans
  • Design the commercial and technical roadmap, create and validate the business plan, and lead implementation in collaboration with commercial and agronomy teams
  • Serve as Product Owner and primary driver of Granular Link, our main digital agronomy commercial tool, in coordination with the rest of the digital services provided in the countries
  • Work together with commercial teams and customers to deliver digital services and tools for Spain and Portugal in a homogeneous, coordinated, and scalable way, delivering value to our sales strategy
  • Liaise and coordinate with internal departments involved in Marketing and Commercial activities for establishing a consistent CRM data-based action plan for data-driven decisions
  • Collaborate with the EMEA Digital Lead to define the commercial reach, contribution targets, and penetration strategy
  • Validate with Iberia Management and EMEA Leadership and implement in line with local 5-year plan targets
  • Act as the primary contact for the operational implementation of Digital programs and tools in both countries
  • Coordinate agronomy innovation initiatives with countries and scout for initiatives that could add value to Corteva's platforms
  • Continuously coordinate with customers (seeds and crop protection) on their needs, establish connections among them, and foster synergies
  • Establish processes for validating and supporting country-level innovation in digital activities
  • Maintain a census of services and their maintenance through an agreed operational mode
  • Foster company-wide innovation extending beyond agronomy
  • Work within the digital team to coordinate the service platform with other digital activities to optimize customer journeys and sales processes
Requirements
  • Master's degree preferred in a relevant field
  • Agronomy background or experience in Precision Agriculture, digital agronomy, and sales processes
  • Proven commercial acumen, ability to motivate and influence country local teams to deliver on agreed commercial targets
  • Minimum 3 years in a commercial role
  • Technical knowledge able to brief IT resources and DigitalAg team on digital needs and coordinate project completion
  • Strong collaborative skills to work with diverse teams across multiple regions
  • Experience in digital transformation initiatives
  • Expertise in agile methodology, managing the development team to ensure timely, on-scope, and on-budget delivery of services
  • Fluent in English, any additional language will be a plus
  • Excellent negotiation skills and ability to influence local and global teams, driving consensus and providing direction
  • Strong Program Management skills
  • Resilience and ability to find innovative solutions
  • Ability to work under pressure
  • A must-have marketing and data-driven mindset
  • Excellent written and verbal communication skills
  • Travel up to 30% is a requirement, presence on the field to support and coach local sales/technical teams

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