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Marketing Manager

hace 2 meses

Madrid, Madrid, España Mygwork A tiempo completo
About the Role

This is an exciting opportunity to join the EU Social Ads YouTube Video Ads Program at Amazon, a leading global platform for the LGBTQ+ business community. As a Marketing Manager, you will play a key role in helping our customers discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content.

Key Responsibilities
  • Own Video Marketing Campaigns
    • Plan, create, execute, monitor, and optimize video marketing campaigns
    • Develop a deep understanding and precise practice of using the relevant tools to run campaigns
    • Periodically analyze, make sense of, and report campaign metrics
    • Write and pursue creative briefs, up to completing the creative production
    • Contribute to drafting annual campaign roadmaps
  • Collaborate with Cross-Team Marketing Professionals
    • Work with creative partners to establish end-to-end processes
    • Partner with Amazon marketing teams to surface synergies, share learnings of the program, and design joint campaigns
    • Partner with Tech and BI Teams to periodically provide inputs, insights, data, and knowledge
    • Coordinate with other regional Amazon marketing teams to help them progress
  • Continuously Learn and Improve
    • Learn incumbent and new video marketing solutions, incrementality measurement methodologies, and creative best practices in the industry
    • Document, apply, and share these learnings with partner marketing teams
About the Team

The EU Social Ads YouTube Video Ads Program at Amazon helps our customers to discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content. Our team operates at the forefront of this innovation to provide our customers with the best experience as they spend more and more time online watching videos.

Requirements
  • 4+ years of experience in digital marketing, product management, or consulting
  • Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
  • Interest and willingness to learn the quantitative and technical aspects of digital marketing
  • Confident working closely with a wide range of partners, including technical (BI/Data Science) and non-technical (marketing and creative)
  • Excellent verbal and written communication skills in English
Preferred Qualifications
  • A track record in rolling up sleeves to get the job done
  • Proven relevant work experience in digital paid marketing, and/or display, social and search marketing or consulting
  • Previous experience managing online advertising and display campaigns, preferably with publishers such as Facebook, Snapchat, Instagram, Google, etc.
  • Proven track record of delivering growth and optimization across key metrics
  • Proficiency in another European language (Italian, Spanish, German, French) is a plus