Senior Marketing Manager

hace 2 días


Zaragoza, Zaragoza, España Baxter A tiempo completo

About the Role

We are seeking an experienced Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region, covering Spain, Portugal, Italy, and Greece. This role will be responsible for ensuring the implementation of new digital channels and operating within the Southern Cluster structure alongside other stakeholders.

Key Responsibilities

  1. Act as the primary Southern cluster contact point for marketing Europe, establishing and leading regional strategy and business focus areas.
  2. Ensure country alignment to regional strategy and priorities, course-correcting in a timely manner if needed.
  3. Own launch execution readiness, effectiveness, and compliance, identifying root causes behind gaps in new launch performance and driving enhancements to plans.
  4. Analyze cluster and country business performance, recommending enhancements or corrective actions to plans and capabilities.
  5. Lead cluster-wide activities, such as campaigns, congresses, peer-to-peers, and market development, to drive profitable revenue growth.
  6. Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or relevant regional/country stakeholders.

Requirements

This role requires a versatile Senior Marketing Manager with experience in driving marketing programs and commercial execution. The ideal candidate will have a strong understanding of the Southern Cluster Europe region and the ability to work effectively with countries to enable commercial execution excellence.


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