Programmatic Media Specialist

hace 5 días

Madrid, Madrid, España Byd Europe A tiempo completo

About the Department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role:
Key objectives and responsibilities include:
• Planning and implementing digital programmatic plans and campaigns for the Spain marketing team
• Optimizing and reporting on all campaigns, sharing results with the wider team
• Working with the creative team to ensure best practice creative is used
• Assisting with quarterly and annual planning of marketing budgets

Key Results:
• Increasing web traffic and leads driven by media campaigns
• Improving engagement and performance of social media campaigns
• Enhancing brand awareness and image of BYD in Spain

The Person:
This role will focus on leading planning and delivery of programmatic trading for BYD Europe. The Programmatic Specialist will deliver on planning, set up, delivery, or programmatic media campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities. The team is responsible for both Brand, Performance, and Tactical campaigns.

Your Profile:
• University Degree in Marketing, Sales, or commercial disciplines
• Effective and fluent communicator in English and Spanish
• Excellent Microsoft Office skills
• Experience in programmatic media planning and execution of 360 campaigns
• Understanding of the media market and key media owners & DSPs, YouTube, Quantcast, The Trade Desk
• Knowledge of the current digital media landscape and ability to optimize performance campaigns, particularly cookieless campaigns
• Customer-oriented mindset
• Excellent communications and interpersonal skills
• Ability to prioritize and work proactively with efficient time management skills
• Resilient and open-minded
• Results-oriented, able to work to deadlines, hands-on approach, motivated to get results

What We Offer:
• Performance and experience-based competitive remuneration
• Department & company-wide team-building events
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy

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