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Content Marketing Manager
hace 2 meses
We are seeking a highly skilled Marketing Content Strategist to join our team at SEMrush. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our overall marketing goals and drives brand awareness and engagement.
Key Responsibilities- Content Strategy Development: Develop and implement a content strategy that aligns with our marketing goals and drives brand awareness and engagement.
- Content Creation: Produce high-quality content for various channels, including website copy, blog posts, white papers, case studies, email campaigns, and more.
- Brand Voice Management: Ensure all content is consistent with our brand voice, effectively communicating our unique value proposition and resonating with our target audience.
- SEO Optimization: Write and optimize content for search engines to improve organic visibility and drive traffic to our website.
- Collaboration: Work closely with the marketing, sales, and product teams to ensure content aligns with our business objectives and supports lead-generation efforts.
- Content Performance Analysis: Monitor and analyze the performance of content across different channels, using insights to refine content strategies and improve engagement.
- Project Management: Manage multiple content projects simultaneously, ensuring timely delivery and alignment with marketing campaigns.
- Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- Experience: Minimum of 4-5 years of experience in content creation, with a strong portfolio showcasing work in the DaaS or alternative data industry (optional).
- Language Skills: Native-level proficiency in English, with exceptional writing, editing, and proofreading skills. Additional languages are a plus.
- Industry Knowledge: Familiarity with Data-as-a-Service (DaaS), big data, or alternative data markets, and the ability to translate complex concepts into clear, compelling content.
- Technical Skills: Proficient in using content management systems (CMS), SEO tools, and social media platforms. Experience with HubSpot and WordPress is preferred.
- Creativity: Strong creative skills with the ability to craft engaging narratives that capture the audience's attention and drive action.
- Attention to Detail: Excellent attention to detail, ensuring all content is error-free and aligns with brand guidelines.
- Time Management: Ability to manage multiple projects with varying deadlines, demonstrating strong organizational and time-management skills.
- Collaboration: Team-oriented with strong interpersonal skills, capable of working cross-functionally with various departments.