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Digital Marketing Manager

hace 2 meses

Madrid, Madrid, España Ria Financial Services A tiempo completo
About Ria Financial Services

Ria Financial Services is a leading provider of innovative payment solutions, dedicated to delivering reliable and secure financial services to customers worldwide.

Job Description

We are seeking a highly skilled Digital Marketing Manager - Web Content Specialist to join our team at Ria Financial Services. As a key member of our digital marketing team, you will be responsible for developing and executing a robust content strategy for our public website and app, driving user engagement and growth.

Key Responsibilities:
  • Develop and implement a comprehensive content strategy to enhance user experience and drive web growth
  • Collaborate with cross-functional teams, including product, marketing, design, and business stakeholders, to drive content initiatives
  • Manage complex web projects to improve site design, features, and content, ensuring a seamless user experience
  • Create and edit high-quality digital content, including UX page layouts and compelling copy, aligned with Ria's brand voice and tone
  • Conduct market research and competitor analysis to identify top content gap opportunities and position Ria's website on the cutting edge of the money transfer market
  • Manage relationships with stakeholders and develop a streamlined system to support their requests and requirements
  • Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices
  • Conduct targeted A/B testing to test, track, and improve web content
  • Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives
Requirements:
  • 5-7 years of experience in content marketing or web content creation
  • Bachelor's degree in Marketing, Journalism, English, Design, or a similar area of study
  • Experience working with a Content Management System (CMS)
  • Strong ability to write and edit for a web-based audience
  • Basic knowledge of search engine optimization (SEO) best practices
  • Creativity, resourcefulness, and a detail-oriented approach
  • A knack for staying organized with multiple deliverables and competing timelines