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Digital Marketing Specialist
hace 2 meses
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Proton Ag. As a PPC and Paid Media Specialist, you will be responsible for the end-to-end management of our paid advertising campaigns, including setup, tracking, research, and continuous optimization.
Key Responsibilities:
- Create, manage, and optimize Search Engine Advertising (SEA) and paid media campaigns across various platforms.
- Optimize campaign performance through continuous monitoring, A/B testing, and data-driven decision-making.
- Brief, collaborate, and follow up with performance marketing agencies.
- Implement and manage advanced tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement.
- Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
- Work closely with our Ad Tech team to automate processes and troubleshoot campaign issues.
- Collaborate with our Creative team to design compelling landing pages and ads to increase conversion rates.
Requirements:
- Extensive experience (2-4 years) in digital marketing, with a focus on performance marketing and media buying.
- Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on tech and subscription-based brands.
- Strong platform expertise of Google Ads and Google Ads Editor, Microsoft Ads and Microsoft Ads Editor.
- Excellent skills in Excel for data analysis, reporting, and budget tracking.
- Experience with CMS and building landing pages.
- Experience in driving positive ROI through paid media campaigns.
- Experience in automation and basic coding is a plus.
- Excellent verbal and written communications skills (English), another language is a plus.
- Ability to convey complex data insights in a clear and understandable manner.
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
- Willingness to learn new tools, technologies, and methodologies.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and innovative company.
- A flat organizational structure and a collaborative work environment.
- The chance to work on a wide range of projects and campaigns.
- Ongoing training and development opportunities.
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you
