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Executive Director of Global Marketing

hace 2 meses

Zaragoza, Zaragoza, España Pvcase A tiempo completo
About the Role

The Executive Director of Global Marketing will be responsible for developing and executing a comprehensive marketing strategy to drive demand generation, brand awareness, and market penetration for PVcase. This role will report directly to the Co-Founder and Chief Sales Officer (CSO) and will play a crucial part in shaping the company's growth trajectory and clearing its path to a net-zero economy.

Key Responsibilities
  • Develop and Implement Multi-Channel Demand Generation Strategies
    • Drive qualified leads and sales opportunities through digital marketing, content marketing, events, and partnerships.
  • Leverage Digital Marketing Channels
    • Enhance brand recognition and loyalty within the renewable energy sector.
  • Define and Execute a Cohesive Marketing Strategy
    • Align with PVcase's business objectives and collaborate with the executive team to identify target markets, customer personas, and competitive positioning.
  • Oversee Brand Development
    • Ensure consistent messaging and visual identity across all marketing channels.
  • Enhance Brand Recognition and Loyalty
    • Work closely with the product management and sales teams to develop go-to-market strategies for new product launches.
  • Conduct Market Research
    • Identify trends, customer needs, and the competitive landscape.
  • Use Data-Driven Insights
    • Inform marketing strategies and initiatives.
  • Develop and Execute a Robust PR and Thought Leadership Strategy
    • Enhance the company's public image.
  • Promote Leadership Expertise
    • Through white papers, webinars, and speaking engagements.
  • Establish Key Performance Indicators
    • Measure the effectiveness of marketing initiatives.
  • Regularly Report on Marketing Performance
    • Insights and ROI to the executive team.
  • Control and Allocate the Marketing Budget
    • Efficiently to maximize impact.
  • Build and Lead a High-Performing Marketing Team
    • Foster a collaborative and innovative culture.
Requirements
  • Minimum 8 Years of Experience in Marketing Roles
    • At least 5 years in a leadership position.
  • Bachelor's Degree in Marketing, Business, or a Related Field
    • An MBA or advanced degree is highly desirable.
  • Demonstrated Success in Scaling Marketing Efforts
    • For SaaS companies or within the renewable energy sector.
  • Comprehensive Knowledge of Digital Marketing Strategies
    • Including SEO, SEM, and content marketing.
  • Proven Experience Managing Agency Partnerships
    • For content generation and local market support.
  • Expertise in Leading Demand Generation Teams
    • Drive high-quality lead generation and pipeline growth.
  • Strong Background in Product Marketing
    • Including messaging, positioning, and go-to-market strategies.