Senior Performance Marketing Manager
hace 1 día
Expatrio Global Services Gmbh is seeking a highly skilled Senior Performance Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.
Key Responsibilities- Develop and evolve our performance marketing strategy in alignment with our business plan, ensuring it drives key objectives and targets effectively.
- Manage budget allocation and conduct thorough media planning for key markets, optimizing resources to maximize ROI.
- Scale performance efficiently across several ad platforms, expanding reach and driving conversions while maintaining cost-effectiveness.
- Create the necessary tracking to ensure the accurate measurement of channel performance, regularly analyzing data to identify opportunities for optimization and growth.
- Test and improve ad creative performance in partnership with our designer, conducting A/B tests and iterating based on performance data.
- Regularly test new performance channels to identify what to add to the channel mix long-term.
- At least 5 years' of B2C experience in a multi-channel performance marketing role (startup experience is highly valued).
- Thorough understanding of the Google Ads and Paid Social landscape, and granular-level campaign management across global markets.
- Strong analytics skills, with experience using GA4 to gain insights to scale performance.
- Experience using Google Tag Manager for web tracking is a bonus.
- Experience with data analytics tools such as Looker Studio or Tableau.
- Clear and structured communicator.
- Problem solver, with the ability to identify an issue, as well as propose and implement solutions.
- High attention to detail.
- Continuous learner who regularly stays on top of the latest trends in performance marketing and marketing technology.
- Native English speaker, or the equivalent. Any other language is a plus.
Expatrio Global Services Gmbh is a Berlin-based start-up in the field of Fintech and Edtech. We aim to be the best solution for international students in Germany, providing a digital platform approach that aggregates all the needed services and products in one single place. We are a super international, diverse, and intrinsically motivated team with an autonomous and progressive work environment.
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