Digital Marketing Manager

hace 6 días

Madrid, Madrid, España Ria A tiempo completo
About Ria

Ria is a leading global money transfer business that delivers highly reliable payment services to its customers. With a presence in over 165 countries and a network of over 402K locations, Ria is committed to being the most progressive and inclusive money transfer business in the world.

About the Role

We are seeking a highly skilled Digital Marketing Manager - Web Content Specialist to join our Ria Digital team. As a key member of our team, you will be responsible for building a robust user experience for Ria's public website and app for the EU market.

Key Responsibilities
  • Develop a comprehensive content strategy for Ria's public website and execute on strategic goals.
  • Manage complex, cross-sectional web projects to improve site design, features, content, and enhance the online user experience.
  • Create and edit high-quality digital content by designing unique UX page layouts and writing compelling copy in accordance with Ria's brand voice and tone.
  • Craft detailed web user personas, content matrices, and a complete customer-centric content roadmap.
  • Conduct in-depth market research and competitor analysis to identify top content gap opportunities and position Ria's website on the cutting edge of the money transfer market.
  • Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements.
  • Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members.
  • Conduct targeted A/B testing to test, track, and improve web content as part of an iterative process.
  • Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages.
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content.
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives.
Requirements
  • 5-7 years of experience in content marketing or web content creation.
  • Bachelor's degree in Marketing, Journalism, English, Design, or a similar area of study.
  • Experience working with a Content Management System (CMS) (like WordPress or similar).
  • Strong ability to write and edit for a web-based audience.
  • Basic knowledge of search engine optimization (SEO) best practices.
  • Creativity, resourcefulness, and a detail-oriented approach.
  • A knack for staying organized with multiple deliverables and competing timelines.
  • Flexibility to evolve strategies quickly effectively.
  • Experience managing a small team.

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