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About Exoticca
Exoticca is a dynamic and multicultural company that specializes in creating and distributing unique travel experiences. Our mission is to provide our clients with the opportunity to explore the world's most breathtaking destinations through our carefully crafted holiday packages.
Our Team
We are a young and ambitious team of over 350 people, driven by a passion for innovation and a commitment to excellence. Our rapid international growth has created opportunities for like-minded individuals to join our team and contribute to our mission.
What We're Looking For
We are seeking a highly skilled SEO Director to lead our digital marketing strategy and collaborate with other departments to enhance our online presence. The ideal candidate will have a deep understanding of search engine optimization best practices and a proven track record of developing successful SEO strategies.
Key Responsibilities
- Strategic Planning and Execution
- Develop and implement comprehensive SEO strategies to increase organic search traffic.
- Analyze and interpret SEO performance metrics to refine strategies and achieve business objectives.
- Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
- Technical SEO
- Conduct technical SEO audits to identify and resolve issues affecting search engine visibility.
- Optimize website architecture, URL structures, and site speed for improved crawlability and indexability.
- Content Strategy
- Oversee the development and execution of a content strategy that aligns with SEO goals.
- Ensure content is optimized for target keywords and provides value to the audience.
- Utilize data and analytics to guide content creation and strategy adjustments.
- Performance Analysis and Reporting
- Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, and other SEO tools.
- Provide regular reports on SEO performance.
- Use data-driven insights to make informed decisions and drive continuous improvement.
Requirements
- Minimum of 7 years of experience in SEO, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful SEO strategies.
- Excellent analytical, organizational, and project management skills.
