VP, Technical SEO Leader
hace 4 semanas
Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services.
As a Technical SEO Director, you will lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams to optimize Gartner Digital Markets brands, Capterra, Software Advice, GetApp, and UpCity.
This role involves driving the overall technical SEO strategy, including site page structure, URL structure, schema data, content strategy, core Web vitals, mobile Web strategies, establishing SEO testing best practices, SEO analytics, programmatic interlinking, and monitoring changes in Google algorithms.
You will be responsible for executing the SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country-level domains.
Key Responsibilities:
- Implement technical SEO strategies to increase traffic to buyer sites through on-page techniques such as title and meta-tagging, indexing, keyword ranking, overall site architecture, and off-page techniques (link building, backlink profile, etc.)
- Partner with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements
- Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking
- Research and evaluate new traffic trends and identify new optimization opportunities
- Assess search outcomes related to sites or advertising/marketing campaigns
- Conduct analysis for program effectiveness and use the findings for market site enhancements and to leverage optimization of all programs
- Develop an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools
Requirements:
- 10+ years of Sales and Marketing experience, with demonstrated expertise in technical SEO and leading data-driven strategies
- Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl, and Majestic
- Knowledge and proven experience with International SEO
- BA in Business, Marketing, or equivalent work experience; MBA degree preferred
- Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams
- Extensive experience in strategy formulation, business planning, and strategy execution
What We Offer:
- Competitive compensation
- 23 days annual holiday and an additional day off for your birthday
- Private Medical and Dental Care
- Life and Disability Insurance
- Public Transport Subsidy
- Ticket Restaurant Card
- Childcare Vouchers (Ticket Guarderia)
- IncentiFit - annual reimbursement for health-and-wellness-related activities
- Pension Scheme
- Tuition Reimbursement
- Employee Stock Purchase Plan
- Employee Assistance Program
- Gartner Gives Charity Match
- Relocation Assistance - a specialist to help you with all the appointments and paperwork
What We Are:
- Action Oriented - You have what it takes to deliver measurable results, fast
- Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role
- Collaborative - You believe in the one team, shared mission philosophy
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