Global Marketing Strategist

hace 2 semanas


Madrid, Madrid, España Signify A tiempo completo
Global Campaign Manager

Signify is seeking a talented Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. As a key member of our team, you will be responsible for developing and implementing global marketing communication strategies and campaigns for our category leader in smart connected lighting, Philips Hue.

Key Responsibilities:
  • Co-create the brand communication strategy for Philips Hue, analyzing brand health and key KPIs to define cluster regions and develop strategies to grow the brand.
  • Work with the global media agency to define a global media framework, guiding markets in their local media briefs.
  • Define the messaging framework across the full Consumer Experience Journey, planning required campaigns, deliverables, and assets per touchpoint and channel.
  • Develop global marketing campaigns, planning, defining insights, and key messages, briefing creative teams, testing concepts, and producing campaign assets.
  • Support product launches by defining strategic message architecture and refining key product propositions.
  • Deliver content needed for launches, including PDP content, etailer content, and coordinate with in-house specialists for organic touchpoints.
  • Ensure consistent and accurate messaging across all assets.
  • Interact with key focus markets, monitor localization of centrally developed programs and assets, and build strong relationships with Product management teams and E-commerce teams.
  • Monitor and assess campaigns, measure ROI, and serve as the interface to the business and local markets.
Requirements:
  • Annual budget planning and management.

Signify is a leader in lighting and a pioneer in connected lighting and the Internet of Things. We're committed to sustainability and have set bold goals to double our positive impact on the environment and society by 2025. If you're a forward-thinking innovator with a passion for sustainability, we encourage you to apply.



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