Director Demand Generation, EMEA

Were seeking a Director of Demand Generation for the Enterprise & Commercial segments to join our Marketing team to lead our demand generation strategy planning and execution to drive growth and scale ServiceChannel business in the EMEA region. This leader will report to the VP Demand Gen and manage agencies working with the North America Marketing team as well as Sales Operations and Customer Success to achieve our overall go-to-market revenue and retention goals. Youll bring your expertise and track record to help grow ServiceChannel business in the EMEA is a hands‑on role requiring both strategic thinking and tactical execution where youll excel at impact‑driven prioritization to drive results with limited resources.Descubra si esta oportunidad es adecuada para usted leyendo toda la información que sigue a continuación.Key ResponsibilitiesStrategic Planning -Develop and implement a comprehensive EMEA demand generation strategy aligned with overall business goals identifying target audiences key messaging and appropriate marketing channels targeting Enterprise & Commercial segments.Campaign Management Lead the design execution and optimization of multi-channel marketing campaigns including email marketing content marketing paid advertising webinars events and social media initiatives.Account-Based Marketing (ABM) - Develop enhance and strengthen the companys full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness engagement and adoption through touchpoints across marketing and sales channels.Cross-functional Collaboration - Work closely with the rest of the North America (NA) Marketing Sales Ops teams to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights.Sales Alignment - Foster close collaboration with EMEA BDR & Sales teams to ensure seamless lead handoff develop joint sales and marketing initiatives and optimize lead qualification processes.Market Insights Partnering with Product Marketing team to stay abreast of market trends competitor activity and customer needs within the EMEA region to inform integrated campaign strategy and messaging.Performance Management Track key performance indicators (KPIs) like account reach and engagement qualified account activity lead generation conversion rates and ROI to measure campaign effectiveness identify areas for improvement and make data-driven adjustments.MarTech Consumption Leverage MarTech platforms such as 6Sense Drift Mutiny Hubspot for maximizing ABM campaign performance & execution.Required Skills & ExperienceMinimum of 10 years of experience creating executing and leading demand generation in B2B SaaS high-tech industries focused on Enterprise Commercial segments.Proven track record of success within the EMEA region while having familiarity with the EMEA market landscape cultural nuances and local regulations.Excellent leadership and communication skills collaborating with cross-functional stakeholders and present results effectively.Strategic creative and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.Expertise across inbound and outbound (ABM) strategies and tactics including setting priorities across programmatic display / digital advertising email marketing SEM SEO content syndication direct mail events etc.Data-driven with a firm grasp on key metrics and performance indicators.Marketing technology acumen with a knowledge of tools necessary for effective demand generation and those that are a nice to have. Experience with 6Sense HubSpot and Salesforce technology is a strong plus.Accountable for results with the ability to work collaboratively across sales marketing and operations teams to achieve results.Problem solving skills to identify and solve complex problems.Comfortable working on a high-performing team that is constantly challenging itself.Can-do positive inspiring attitude.Ability to manage multiple priorities in a fast-paced environment while still ensuring high quality deliverables and a strong attention to detail.BA / BS degree.Fluent in English & 2 other European languages.Preferred Skills & ExperienceMBA preferred.Why Work for UsAs a brand that is shaping the future of our industry we only succeed by recruiting and developing the best talent available. This is a team that is driven to do better emphasizes continuous improvement acts with integrity and works together to win together.In 2021 we joined the Fortive group of leading technology companies united by a common purpose to make the world stronger safer and smarter. xsgfvud Fortive accelerates ServiceChannels growth through extraordinary business systems cross-industry expertise and employee development resources.#J-18808-Ljbffr