SENIOR CONSUMER INSIGHTS MANAGER QSR
hace 7 días
About the Role ¿Interesado en saber más sobre este trabajo? Desplácese hacia abajo y descubra qué habilidades, experiencia y cualificaciones académicas se necesitan. Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and external agencies to guarantee consistent implementation and alignment with business objectives. A critical part of this role is tracking business performance and market dynamics, providing leadership with actionable insights that influence brand strategy, menu innovation, and customer experience. This position reports directly to the Brands Director and offers the opportunity to shape the future of the brands across Southern Europe. What You’ll Do Own the Consumer Insights Strategy: Define and execute the research roadmap for Spain, Portugal, and Italy. Lead Multi-Market Research Programs: Design and manage quantitative and qualitative studies (brand health, campaigns and innovation tests, post launch analysis, menu optimization). Track Business Performance & Market Dynamics: Market share evolution per channel (sales, traffic, average ticket) and competitive trends to identify risks and opportunities. Champion Customer-Centric Decisions: Translate consumer behaviors into actionable insights for marketing, operations, and product development. Manage External Partnerships: Oversee agencies and syndicated data providers (Ameba, Kantar, Ipsos), ensuring quality and cost efficiency. Drive Innovation Testing: Support new product launches through concept validation, taste tests, and post-launch performance analysis. Influence Senior Leadership: Present insights and strategic recommendations to country managers and executive teams. Budget & Vendor Management: Own research budgets, negotiate contracts, and ensure ROI. Stay Ahead of Trends: Monitor QSR industry trends and emerging consumer behaviors to keep our brands competitive. What We’re Looking For Experience: +10 years in consumer insights or market research, ideally in QSR, food & beverage, or FMCG. Leadership: Proven experience managing agencies/vendors and syndicated data relationships. Languages: Fluent Spanish and English (Portuguese or Italian a plus). xsgfvud Strategic & Communication Skills: Ability to influence senior stakeholders and lead cross-functional projects.
-
SENIOR CONSUMER INSIGHTS MANAGER QSR
hace 1 semana
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completoAbout the RoleRestaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and...
-
Customer Insight Manager
hace 1 semana
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completoAbout the RoleAumente sus posibilidades de llegar a la fase de entrevista leyendo la descripción completa del puesto y enviando su solicitud sin demora.Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and...
-
Customer Insight Manager
hace 1 semana
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completoAbout the RoleAumente sus posibilidades de llegar a la fase de entrevista leyendo la descripción completa del puesto y enviando su solicitud sin demora.Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and...
-
Market Research Coordinator
hace 3 días
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completoAbout the Role Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and...
-
Senior Digital Product Manager
hace 2 semanas
Pozuelo de Alarcón, Madrid, España BURGER KING IBERIA A tiempo completoThe IT Department is seeking a highly motivated Digital Product Manager with a strong focus on digital sales and consumer experience. The ideal candidate will bring creativity and an innovative mindset to help accelerate our brands toward a digital-first strategy in the fast food market.To be a successful digital product manager, you should have a...
-
Consumer & Market Insights & Analytics
hace 4 días
Esplugues de Llobregat, España Nestlé A tiempo completo**Position Snapshot** Location: Barcelona, Spain Company: Nestlé Act. Rate: Full-Time Type of contract: Permanent contract Position Level: I2 **Position Summary** Implement and Conduct research and analysis that help Marketing and other areas to know their consumers deeply. Identify, generate and communicate consumer insights and trends. Support marketing...
-
Manager Own Channel
hace 2 semanas
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completo¡En Burger King seguimos incorporando talento!Obtenga más información sobre este puesto leyendo los detalles a continuación y luego envíe su solicitud para ser considerado.Si quieres contribuir a que el fuego de nuestras parrillas no cese, ¡ahora es tu oportunidad!Actualmente buscamos incorporar a una persona para asumir el rol de Manager Own Channel...
-
Manager Own Channel – Ecommerce
hace 3 días
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completo¡En Burger King seguimos incorporando talento!Si quieres contribuir a que el fuego de nuestras parrillas no cese, ¡ahora es tu oportunidad!Actualmente buscamos incorporar a una persona para asumir el rol de Manager Own Channel – Ecommerce y liderar la estrategia y ejecución para mejorar la conversión y la experiencia del usuario en la app propia,...
-
Manager Own Channel
hace 2 días
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completo¡En Burger King seguimos incorporando talento!Si quieres contribuir a que el fuego de nuestras parrillas no cese, ¡ahora es tu oportunidad!Actualmente buscamos incorporar a una persona para asumir el rol de Manager Own Channel – Ecommerce y liderar la estrategia y ejecución para mejorar la conversión y la experiencia del usuario en la app propia,...
-
Manager Own Channel
hace 2 semanas
Pozuelo de Alarcón, España BURGER KING IBERIA A tiempo completo¡En Burger King seguimos incorporando talento!Asegúrese de leer la descripción completa a continuación y, si confía en que cumple todos los requisitos, envíe su solicitud de inmediato. Si quieres contribuir a que el fuego de nuestras parrillas no cese, ¡ahora es tu oportunidad! Actualmente buscamos incorporar a una persona para asumir el rol de...
