Insights and Measurement Lead, Amazon Ads
hace 12 horas
Insights and Measurement Lead, Amazon Ads
Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach customers across our owned and operated sites like Amazon, Prime Video and Twitch, and on other high-quality sites across the web, and on devices.
As an Insights and Measurement Lead, you will work as a senior individual contributor to accelerate our advertising business growth. Through marketing analytics modeling and business analysis, you will develop strategies for global industry leaders and identify opportunities to drive ad sales growth. You will serve as a strategic advisor, implementing solutions and driving business transformation for clients. You will lead measurement discussions, create actionable insights, and present clear recommendations to executive stakeholders.
Key job responsibilities
- Leverage Amazon's proprietary data, third‑party research, and ad measurement solutions to generate actionable insights
- Drive thought leadership and own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision‑making
- Collaborate cross‑functionally to influence sales and marketing initiatives across multiple business functions and geographies
- Advocate for data‑driven decision‑making and guide advertisers to implement recommended solutions
A day in the life
On a daily basis, the Insights and Measurement Lead performs hands‑on data extraction and analysis using SQL and Python, works with measurement solutions to build insights and measure success metrics for advertisers’ businesses and industries. The role requires developing data‑driven recommendations for executive client leadership and communicating these insights in a clear and compelling fashion.
About the team
The Analytics & Insights (A&I) organization leverages Amazon’s data to develop actionable insights for advertisers, enhancing marketers’ decision‑making processes and measurably improving their success both on and off Amazon.
Basic Qualifications
- 7+ years of external or internal customer‑facing, complex and large‑scale project management experience
- Experience in customer segmentation, customer behavior analysis, conjoint/trade‑off modeling
- Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
- Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution
Preferred Qualifications
- Experience with advertising publishers and marketing/creative agencies
- Experience managing advertisers in travel, tourism, gaming, and financial services industries
- Advanced degree (MBA, Master’s) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience
We make a difference
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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