Digital Marketing Lead

Fluidra is looking for a Digital Marketing Lead to join our Global Digital Marketing team in our Sant Cugat (Barcelona) office. If you are looking for hand‑on and strategic experience in a leading company, you are in the right place

What You Will Contribute

Reporting into the Global Web Ops Director (Global), the Digital Marketing Lead is a hands‑on technical role responsible for the creation of a new global capability with the goal to elevate digital marketing excellence.

With background in Marketing, Communication, or similar, the role ensures the consistent adoption of best practices, global guidelines, and scalable digital marketing strategies across countries.

The position combines strong technical execution, autonomy and continuous experimentation.

Key Responsibilities

- Demand Generation & Pipeline Contribution

- Define global frameworks for demand generation campaigns (webinars, content syndication, paid media).

- Align digital marketing with sales pipeline goals and revenue targets.

- Ensure marketing contributes measurable impact to pipeline creation and acceleration.

- Content Strategy & Thought Leadership

- Guide content marketing for B2B audiences (whitepapers, case studies, blogs, webinars).

- Establish best practices for messaging consistency across markets.

- Support thought leadership initiatives to elevate brand authority.

- Account-Based Marketing (ABM)

- Develop global standards for B2B digital marketing campaigns, ABM, lead nurturing, and customer engagement.

- Develop ABM playbooks for targeting strategic accounts.

- Guide countries on how to leverage digital channels for personalized account engagement.

- Align ABM efforts with sales teams for joint execution.

- Data, Analytics & Insights

- Standardize measurement frameworks across countries.

- Drive adoption of dashboards and reporting tools.

- Provide global insights and benchmarks to help local teams optimize.

- Technology & MarTech Enablement

- Oversee integration and governance of marketing technology stack (Braze, SFMC, CRM, analytics tools).

- Ensure countries are trained and enabled to use platforms effectively.

- Evaluate new tools and innovations for global scalability.

- Compliance & Data Privacy

- Establish global guidelines for GDPR, CCPA, and other data privacy regulations.

- Ensure campaigns meet compliance standards across all regions.

- Provide training and governance frameworks for local teams.

- Change Management & Training

- Lead enablement programs to upskill country marketing teams.

- Create training modules, workshops, and certifications for digital marketing excellence.

- Act as a mentor and coach to regional leads.

- Cross-Functional Collaboration

- Partner with Sales, Product, and Customer Success to align digital marketing with business priorities.

- Ensure marketing strategies support the customer lifecycle from acquisition to retention.

Stakeholders:

- Global Digital Marketing, Regional & Country Marketing Teams, Sales and Business Development

- Product & Category Teams, Customer Success, IT / MarTech teams, External agencies and digital partners

What We Seek

Education

- Master’s degree from an accredited institution, with degree preferred in Marketing, Communication, Business or similar

Experience

- 7+ years of experience in digital marketing with a strong B2B focus; B2C experience is a plus.

- Proven experience in global or regional marketing leadership, ideally within a Center of Excellence or similar governance structure.

- Knowledge of advanced analytics, attribution modeling, and marketing ROI measurement.

- Hands‑on expertise with Salesforce Marketing Cloud and Braze (campaign setup, segmentation, personalization, analytics).

- Strong knowledge of B2B marketing strategies: ABM, lead generation, funnel optimization, and content‑driven campaigns.

Skills

- Ability to balance global standardization with local market flexibility.

- Excellent communication and collaboration skills; ability to work across global, cross‑functional teams.

- Proven ability to manage multiple stakeholders and drive consensus across complex organizations.

Languages

- English and Spanish at proficiency level.

Travelling

- Occasional within Europe (10–20%) for workshops, training, and cross‑functional meetings.

What We Offer

- Innovative, dynamic and friendly work environment.

- Opportunities for professional growth and development in the leading company in its industry.

- Competitive compensation and benefits package.

- Hybrid work with 3 days at the office in Sant Cugat (Barcelona).

About Fluidra

Fluidra, a multinational group listed on the Spanish Stock Exchange, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has long‑standing experience in developing innovative products and services in the global residential and commercial pool market. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‑Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy‑efficiency, robotics and the Internet of Things.

Purpose is to turn water into a better world. We take our purpose to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.

Don’t meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn’t align perfectly, we encourage you to apply anyways You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.

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