Product Marketing Manager Nutra-Medical-Pharma
hace 4 semanas
🚀 About us
Viscofan is the world leader in the production and distribution of casings for the meat industry. With operations in more than 110 countries and a team of over 5,500 people, we combine industrial excellence and innovation to lead both the food and biotechnology markets.
Join our global team as a Product Marketing Manager in our Nutra Medical Business Unit, where you'll play a pivotal role in shaping the future of health solutions across nutraceuticals, pharmaceuticals, and biomaterials.
Your mission will be to lead the full lifecycle of health-related products—from development to market launch—ensuring strategic positioning, regulatory compliance, and commercial success. You will act as a key connector between R&D, production, regulatory, and commercial teams, driving innovation and growth in a highly regulated and competitive industry.
Key responsibilities:
- Manage product portfolio and lifecycle, adapting to market and regulatory changes
- Define product strategy: positioning, segmentation, value proposition, competitive differentiation
- Conduct market research and competitive intelligence in nutraceuticals and biomaterials
- Collaborate with cross-functional teams (R&D, QA, Regulatory, Production, Marketing) for product development
- Create scientific marketing materials: technical sheets, clinical evidence, white papers
- Execute marketing mix strategies (online/offline), including digital campaigns, events, and PR
- Support sales teams with training, tools, and demand generation initiatives
- Represent the company at trade shows, congresses, and product launches
- Build relationships with KOLs and technical stakeholders
- Manage marketing budgets and justify investments
Qualifications and key competencies:
- Bachelor’s degree in Health Sciences, Pharmacy, Biotechnology, Biology, chemistry (combined with Marketing studies background) or Marketing Bachelor´s degree (combined with technical/scientific background)
- Minimum 10 years’ experience in product marketing within health-related industries (nutraceuticals, supplements, medical devices, pharma)
- Strong knowledge of health regulations, claims, GMP, and certifications (FDA, EFSA, ANMAT)
- Fluency in English and Spanish. German is a plus.
Technical expertise in:
- Market analysis tools (quantitative & qualitative)
- CRM, marketing automation, SEO/SEM, BI tools, e-learning platforms
- Product innovation methodologies (Agile, Stage Gate)
- Functional ingredients, APIs, biomaterials (collagen, biopolymers, delivery systems)
- Formulation of supplements, drugs, and medical devices
- Business models: B2B, B2C, pharmacy channel, e-commerce, export
🌍 Why Join Viscofan?
- Contribute to impactful projects with a global footprint.
- Be part of a committed, international team working on innovation and continuous improvement.
- Develop your career in a stable, growing company that invests in people and technology.
- Enjoy a collaborative, down-to-earth work environment with clear purpose and long-term vision.
At Viscofan, we believe in building a diverse, inclusive, and empowered team. We welcome professionals who bring vision, execution, and leadership to the table.
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