Global Brand Manager

We’re looking for a Global Brand Manager

Are you passionate about building strong global brands and turning insights into impactful strategies? Join us to:

✔ Drive brand strategy by analyzing consumer behavior and market trends to shape marketing decisions.

✔ Ensure brand consistency worldwide, leveraging creative expertise and AI tools for governance.

✔ Lead global content development, collaborating with agencies and regional teams to deliver campaigns that resonate across cultures.

If you’re data-driven, creative, and thrive in multicultural environments, we’d love to hear from you

Main tasks are:

Brand Strategy & Analysis

▪ Serve as the internal advocate for the consumer, ensuring their needs and behaviors inform all marketing and business decisions.

▪ Collect, analyze, and synthesize data from multiple sources (BHT, competitive information, market trends, sales performance, digital analytics) to identify key insights.

▪ Translate insights into clear strategies and briefs influencing product, marketing, and regional teams.

Brand Stewardship

▪ Maintain and evolve global brand guidelines, ensuring consistent application across markets and channels

▪ Have the creative experience to be able to assess whether regional/ local creatives are on brand guidelines

▪ Work with AI tools and other platforms to be able to set up an automated brand governance design check

▪ Monitor brand health KPIs and recommend corrective actions when needed

▪ Be the point of contact for the organisation on usage of brand guidelines effectively

Content Development

▪ Work with regions to lead the creation of global campaigns, toolkits, and content libraries for local teams.

▪ Work with agencies to deliver creative that resonates across cultures while remaining brand-consistent.

▪ Oversee production timelines, budgets, and asset delivery

QUALIFICATIONS

- Bachelor's Degree in either Business, Marketing or Engineering
- 5 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients.
- Proven track record of working with consumer insights and market research to inform marketing or business strategies.
- Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).
- Exposure to multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.
- Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).
- At least 1-2 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution. In a company where Marketing is the core function.

Additional Skills Required

- Structured thinking - strong analytical ability to distill large, complex data sets into clear insights and recommendations
- Consumer insights mining - ability to interepret qualitative and quantiative data
- Marketing - knowledge of integrated marketing campaigns, media strategy, and content development
- Global / Multi-Market Experience - understanding of cultural differences, local market dynamics, and how to balance global consistency with local relevance
- Digital Literacy - familiarity with digital marketing, social media ecosystems, and digital consumer journeys
- Presentation & Storytelling - ability to translate insights and strategies into compelling presentations for senior stakeholders
- Communication Excellence – clear, persuasive, and audience-appropriate in both written and verbal formats
- Attention to Detail – rigorous in protecting brand consistency and quality
- Clear knowledge of marketing across various touchpoints - Knowing what kind of message is required for each platform and the ability to craft out nuances of a campaign to create assets tailoured for each touchpoint
- Translating insights into marketing objectives - Knowing how to prioritise and work with multiple stakeholders to crystallise what our communication objective needs to be