Global Brand Manager

We’re looking for a Global Brand ManagerAre you passionate about building strong global brands and turning insights into impactful strategies? Join us to:✔ Drive brand strategy by analyzing consumer behavior and market trends to shape marketing decisions.✔ Ensure brand consistency worldwide, leveraging creative expertise and AI tools for governance.✔ Lead global content development, collaborating with agencies and regional teams to deliver campaigns that resonate across cultures.If you’re data-driven, creative, and thrive in multicultural environments, we’d love to hear from youMain tasks are:Brand Strategy & Analysis▪ Serve as the internal advocate for the consumer, ensuring their needs and behaviors inform all marketing and business decisions.▪ Collect, analyze, and synthesize data from multiple sources (BHT, competitive information, market trends, sales performance, digital analytics) to identify key insights.▪ Translate insights into clear strategies and briefs influencing product, marketing, and regional teams.Brand Stewardship▪ Maintain and evolve global brand guidelines, ensuring consistent application across markets and channels▪ Have the creative experience to be able to assess whether regional/ local creatives are on brand guidelines▪ Work with AI tools and other platforms to be able to set up an automated brand governance design check▪ Monitor brand health KPIs and recommend corrective actions when needed▪ Be the point of contact for the organisation on usage of brand guidelines effectivelyContent Development▪ Work with regions to lead the creation of global campaigns, toolkits, and content libraries for local teams.▪ Work with agencies to deliver creative that resonates across cultures while remaining brand-consistent.▪ Oversee production timelines, budgets, and asset deliveryQUALIFICATIONSBachelor's Degree in either Business, Marketing or Engineering5 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients.Proven track record of working with consumer insights and market research to inform marketing or business strategies.Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).Exposure to multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).At least 1-2 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution. In a company where Marketing is the core function.Additional Skills RequiredStructured thinking - strong analytical ability to distill large, complex data sets into clear insights and recommendationsConsumer insights mining - ability to interepret qualitative and quantiative dataMarketing - knowledge of integrated marketing campaigns, media strategy, and content developmentGlobal / Multi-Market Experience - understanding of cultural differences, local market dynamics, and how to balance global consistency with local relevanceDigital Literacy - familiarity with digital marketing, social media ecosystems, and digital consumer journeysPresentation & Storytelling - ability to translate insights and strategies into compelling presentations for senior stakeholdersCommunication Excellence – clear, persuasive, and audience-appropriate in both written and verbal formatsAttention to Detail – rigorous in protecting brand consistency and qualityClear knowledge of marketing across various touchpoints - Knowing what kind of message is required for each platform and the ability to craft out nuances of a campaign to create assets tailoured for each touchpointTranslating insights into marketing objectives - Knowing how to prioritise and work with multiple stakeholders to crystallise what our communication objective needs to be