VP of Marketing 12-Month

VP of Marketing

12-Month Fixed Term Contract

Madrid or Barcelona (hybrid)

Salary: €100,000

Start date: Immediate, this role will suit someone who is immediately available

We are working with a European B2B SaaS scale-up entering a critical phase of growth and transformation. The business operates across multiple products, brands, ICPs and geographies , and marketing sits at the centre of its commercial ambitions.

This 12-month FTC role is designed for a senior marketing leader who can step in quickly, take ownership, and deliver impact in a complex, fast-moving environment.

The opportunity

Reporting into the commercial leadership team, you will own marketing end-to-end across demand generation, product marketing, brand and commercial alignment , with a clear remit to strengthen capability, improve execution, and drive measurable growth across Europe.

You will operate at both strategic and hands-on level , working closely with Sales, Customer Success and the executive team.

What you will be responsible for

Commercial ownership

- Own marketing’s contribution to pipeline and revenue across European markets
- Translate ambitious growth targets into clear marketing priorities, plans and KPIs
- Act as a strong commercial partner to Sales and Customer Success

Demand generation and growth

- Lead multi-channel demand generation across digital, events, content, ABM and partnerships
- Drive focus and prioritisation under constraint, deciding what not to do as much as what to do
- Build and optimise scalable acquisition and nurture engines

Product marketing and positioning

- Clarify and strengthen value propositions across products, ICPs and markets
- Create compelling, differentiated messaging that translates into demand, website, and sales enablement
- Bring cohesion and confidence to how the business tells its story

Team leadership and capability build

- Lead a distributed European marketing team through a period of change
- Establish clear playbooks and centres of excellence across key marketing disciplines
- Coach, uplift and reset standards, pace and accountability

Infrastructure and execution

- Oversee delivery of key marketing projects including automation and website evolution
- Embed data-driven decision making and performance visibility
- Improve marketing’s reputation and effectiveness across the wider business

What success looks like after 12 months

- Marketing delivering a clear, material contribution to revenue and pipeline
- A confident team operating with clarity, structure and proven playbooks
- Stronger trust and alignment between marketing, sales and customer success
- Clear positioning and execution across markets, products and ICPs

Essential background (non-negotiable)

- Senior leadership experience in B2B SaaS
- (This is not suitable for B2C, consumer brand-only backgrounds)
- Operated in scale-up environments , typically Series A–B , where marketing is a core revenue driver rather than a support function
- Worked in businesses of sufficient complexity and scale , typically €30–60m+ revenue , with:
- Multi-product portfolios
- Multiple ICPs
- Multiple European markets
- Held real pipeline and revenue accountability , with marketing expected to materially contribute to growth
- Worked closely and credibly with Sales , including alignment on pipeline, targets, cadence and execution
- Strong analytical capability , comfortable operating in a numbers-led, commercially rigorous environment

This role will suit someone who enjoys complexity, transformation and delivery , and who takes pride in leaving a function stronger than they found it.