Vp of marketing

hace 1 día

Madrid, España Propel A tiempo completo

VP of Marketing 12-Month Fixed Term Contract Madrid or Barcelona (hybrid) Salary: €100,000 Start date: Immediate, this role will suit someone who is immediately availableWe are working with a European B2 B Saa S scale-up entering a critical phase of growth and transformation. The business operates across multiple products, brands, ICPs and geographies, and marketing sits at the centre of its commercial ambitions. This 12-month FTC role is designed for a senior marketing leader who can step in quickly, take ownership, and deliver impact in a complex, fast-moving environment. The opportunity Reporting into the commercial leadership team, you will own marketing end-to-end across demand generation, product marketing, brand and commercial alignment, with a clear remit to strengthen capability, improve execution, and drive measurable growth across Europe. You will operate at both strategic and hands-on level, working closely with Sales, Customer Success and the executive team.What you will be responsible for Commercial ownershipOwn marketing's contribution to pipeline and revenue across European markets Translate ambitious growth targets into clear marketing priorities, plans and KPIs Act as a strong commercial partner to Sales and Customer Success Demand generation and growthLead multi-channel demand generation across digital, events, content, ABM and partnerships Drive focus and prioritisation under constraint, deciding what not to do as much as what to do Build and optimise scalable acquisition and nurture engines Product marketing and positioningClarify and strengthen value propositions across products, ICPs and markets Create compelling, differentiated messaging that translates into demand, website, and sales enablement Bring cohesion and confidence to how the business tells its story Team leadership and capability buildLead a distributed European marketing team through a period of change Establish clear playbooks and centres of excellence across key marketing disciplines Coach, uplift and reset standards, pace and accountability Infrastructure and executionOversee delivery of key marketing projects including automation and website evolution Embed data-driven decision making and performance visibility Improve marketing's reputation and effectiveness across the wider business What success looks like after 12 monthsMarketing delivering a clear, material contribution to revenue and pipeline A confident team operating with clarity, structure and proven playbooks Stronger trust and alignment between marketing, sales and customer success Clear positioning and execution across markets, products and ICPs Essential background (non-negotiable)Senior leadership experience in B2 B Saa S (This is not suitable for B2 C, consumer brand-only backgrounds) Operated in scale-up environments, typically Series A–B, where marketing is a core revenue driver rather than a support function Worked in businesses of sufficient complexity and scale, typically €30–60m+ revenue, with: Multi-product portfolios Multiple ICPs Multiple European markets Held real pipeline and revenue accountability, with marketing expected to materially contribute to growth Worked closely and credibly with Sales, including alignment on pipeline, targets, cadence and execution Strong analytical capability, comfortable operating in a numbers-led, commercially rigorous environment What you will do This role will suit someone who enjoys complexity, transformation and delivery, and who takes pride in leaving a function stronger than they found it.

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