Vice President of Marketing

hace 3 semanas

A Coruña, España GALILEO RH A tiempo completo

Scope of the Role

Market Strategy & Commercial Impact

- Design and lead a pan-European marketing roadmap aligned with business growth priorities.
- Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.
- Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Revenue Enablement & Product Positioning

- Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.
- Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.
- Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.

Brand Development & Visibility

- Establish a coherent and differentiated brand presence across European markets.
- Drive external visibility through media relations, thought leadership, and executive communications.
- Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.

Team & Operating Model

- Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.
- Introduce scalable processes, reporting standards, and automation to support sustainable growth.
- Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.

Success Metrics

- Contribution of marketing to overall pipeline and revenue generation.
- Improvement in conversion rates from lead to customer over time.
- Optimization of customer acquisition costs through smarter channel mix and execution.
- Increased brand recognition and visibility within target markets.
- Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.
- Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Key Focus Areas & Complexities

- Scaling demand generation across multiple regions while maintaining relevance and quality.
- Creating a unified brand experience in culturally diverse markets.
- Balancing leadership responsibilities with day-to-day operational involvement.
- Aligning marketing closely with sales, product, and customer-facing teams.
- Establishing reliable performance measurement in a growing and evolving tech environment.
- Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.

Profile

Required Experience

- Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies.
- Demonstrated ability to support growth in fast-scaling or transformation contexts.
- Strong command of demand generation, positioning, and go-to-market execution.
- Proven leadership skills with the ability to influence at executive level.
- Experience operating across multiple European markets.
- Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).
- Professional fluency in English; additional European languages are advantageous.

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