Product Marketing Manager

hace 3 semanas

Barcelona, España Hewlett Packard A tiempo completo

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next.

The **Global Business Personal Systems Product Marketing Team** is in search of creative, organized, talented leaders who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference in a fast-paced environment.

We are responsible for driving the end-to-end product marketing strategy and plan across the Commercial lifecycle and enabling Markets to grow sales by aligning product positioning org-wide and developing high impact, product-specific content before, during and after announcement.

**Role Summary**

You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut, but your strategies are backed by data, and you iterate on your approach by gathering feedback from various sources. As a key player in the WW Marketing organization, you will have the opportunity to shape the success of our transformative products before, during and after they announce.

As a Product Marketing Manager, you will develop an end-to-end product/portfolio marketing plan, positioning strategy, value propositions, key selling points, defining go-to-market guidance, analyzing product marketing data, and influencing GBU (Global Business Unit) engagement and adoption for the portfolio, before, during, and after announcement.

**Responsibilities**
- Develop and deliver end-to-end strategic marketing plans across the lifecycle of the PC portfolio.
- Develop strategy and plan for product sales success, post announcement.
- Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs (Key Performance Indicators) for regular report that will be applied across the BPS portfolio.
- Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs (Key Selling Point).
- Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
- Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
- Identify gaps and opportunities to streamline the process for current BPS

**Performance KPIs**
- Customer tested NPI launch assets
- Timely delivery of NPI & post announcement assets
- Revenue and Win rates
- Market Readout and Usage rates

**Deliverables**
- Single Source of Truth Planning Deck
- NPI & Sustaining Marketing Plans
- Value Prop Definition / KSP identification
- Messaging testing strategy & analysis
- Influence Source Messaging doc
- Asset / Messaging / Editorial Guidance Playbook

**Qualifications**
- 7+ years of experience in Product Marketing and Brand Marketing
- 4+ years in B2B related work
- Proven ability to articulate and communicate vision and narratives.
- Demonstrated competence at leading and inspiring cross-functional teams to action.
- Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
- Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
- Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
- Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
- Skilled in identifying market opportunities and articulate competitive differentiators.
- MBA or equivalent experience preferred.

Entity Sales and Services

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