Product Marketing Manager
hace 2 semanas
**Job Description**:
**Product Marketing / Associate to Sr Director**
**Job Title**:Product Marketing for Global Products
**Department**:ESi Marketing
**Office Location**: Barcelona: with Flex contract 3 days in the office and 2 days working from home
**Reports To**:Nicola Uva
**Language Skills**: English, Spanish
The product marketer role is responsible for developing effective marketing strategies and plans to educate and communicate the benefits and features of new and existing products to the business' audiences. The product marketer's primary audience is the prospective client, but also internal groups including sales and marketing personnel, partners, and sales trainers. This role handles market research on current trending products, establishes timescales for upcoming products, influences pricing and packaging, educates and guides sales teams, develops messaging and market positioning on products and takes part to activate assets and deliverables to his or her audiences in presentations, events, and other available communication channels. At ADP, product marketers are the 'voice of the customer within the company, researching consumer needs and experiences, while developing the buyer and influencer's personas.
**Success is Measure on the Following Factors**
Working closely with Product Marketing Managers, this role is measured on the success of the number of deliverables, and the impact of those deliverables toward sales.
Success of this role may be measured on one or more of the following attributes:
- Number of salespeople fully enables to use new sales tool assets (competitive and demo deliverables.)
- Number of audience framework research results for ESI products.
- Number of leads generated from client facing competitive or insight assets as activated, as measured a) primarily in Sales Accepted Leads (Gained Access,) and b) secondarily by Revenue from such Leads.
**Job Description Scope of Responsibilities**
Product Marketing is responsible for the following responsibilities and deliverables:
- **Product Positioning**: Responsible for defining a product's positioning (i.e., how we want the target market to "perceive" the product). Product positioning includes the establishment of:
- Competitive product differentiation/positioning(s)
- Unique selling propositions (USP)
- Key features and benefits
Product positioning must be established for each new version of each product produced. Add-on components for a product do not need separate product positioning defined. The full product positioning is specified in a Product Positioning Document (PPD) or Product Positioning Value Document (PPVD.)
- **Product Marketing Development **. The product marketing manager creates the New Product Introduction (NPI) plan for their Products, and assists company's marketing communication team's creation and production of deliverables, in the following categories:
- Collateral & sales tools development : Planning and content development of all product collateral and sales tools to all groups that needs such tools.
- Digital development : The Product Marketing Manager delivers sales information and tools via, a) Intranet website for internal sales staff, b) Intranet website for partners, and c) Internet website for end-customers. The product marketing manager is responsible to oversee the development and management of the product sections of these websites as created by marketing communications.
- Product Evaluations : the Product Marketing Manager provides for and manages evaluation and competitive analysis for internal use at customer sites, partner sites, and marketing events.
- Other Communications : The Product Marketing Manager must regularly support the direct and indirect sales teams with product information and sales tools deliverables to better enable sales to perform. This includes:
- Regular communications of product and company events
- Delivery of new sales tools
- **Product Marketing Evangelism & Training**: Responsible for product evangelism and sales training for the internal sales teams. Evangelism means that one is the "expert" on the product, and is responsible for communicating "expertise" on the product's positioning, benefits, and features to influencers inside and outside of the company in a sales context. This includes:
- Partners and internal sales staff.
- User groups, special interest group (SIGs,) and online forums.
Must be capable to communicate in a pre-sales context:
- Product knowledge. This includes a full understanding of the functionality of the products, and to be able to use/demo the product.
- Product benefits. This includes a successful communication of the product's features and benefits, or the positioning of the product.
- Competitive product knowledge. This includes knowledge and experience to know the competitive advantage of our products over the competition; understanding the strengths and weaknesses of competitive products, or even to know how to communi
-
Product Marketing Manager
hace 4 semanas
Barcelona, España Oxigent A tiempo completo¿Te interesaría seguir desarrollándote como **Product Marketing Manager** en **proyectos de innovación, proponiendo servicios a clientes potenciales de la empresa?** **Desde Oxigent Technologies**, seleccionamos un/a **PRODUCT MARKETING MANAGER** para formar parte del equipo de marketing, en una empresa tecnológica, **ubicada en Barcelona y...
-
Marketing Manager
hace 3 semanas
Barcelona, España Product Disrupt A tiempo completoThe Innovation Forum is an international non-profit network of scientist entrepreneurs looking to drive forward science innovation and enterpreneurship. With branches across the UK, Spain, Switzerland, and Hong Kong, we have a diverse range of PhDs, postdocs, and early career professionals who are all passionate about scientific innovation. The role We're...
-
Product Marketing Manager
hace 4 semanas
Barcelona, España OXIGENT Technologies A tiempo completoProduct Marketing Manager (Freelance) en Barcelona. ¿Te interesaría seguir desarrollándote como Product Marketing Manager en proyectos de innovación proponiendo servicios a clientes potenciales de la empresa? Desde Oxigent Technologies seleccionamos un/a PRODUCT MARKETING MANAGER para formar parte del equipo de marketing en una empresa tecnológica...
-
Marketing Product Manager
hace 4 semanas
Barcelona, Barcelona, España 2019 A tiempo completoEn Penguin Random House Grupo Editorial buscamos talento ¿Te animas a crear el futuro de los libros y la lectura con ? Penguin Random House Grupo Editorial es la división en lengua española de la compañía editorial internacional Penguin Random House. Publicamos libros para lectores de todas las edades y en diferentes formatos: papel, digital o audio....
-
Product Marketing Manager
hace 2 semanas
Barcelona, España Groupe Berger-Levrault A tiempo completoPosibilidad de teletrabajo bajo la política de Berger-Levrault España. ¿Te gustaría desarrollar tus competencias dentro de una empresa que te impulsa a expresar tus ideas, dar rienda suelta a tu creatividad y compartir tus pasiones? ¡No lo dudes más y únete a Berger-Levrault como Product Marketing Manager ! Es posible que no conozcas...
-
Product Marketing Manager
hace 6 días
Barcelona, España Qbeast A tiempo completo**About Qbeast** Qbeast is a spin-off of the Barcelona Supercomputing Center (BSC) with an innovative approach to Big Data. Qbeast's data storage technology allows fast and cost-efficient data lakes for BI and ML through smarter data layout. We're in Barcelona and backed by Top European investors: Elaia, Inveready or Sabadell Venture Capital. **The...
-
Product Marketing Manager
hace 4 semanas
Barcelona, España Stream Hatchet A tiempo completoStream Hatchet and Sideqik are two leading B2B companies in the gaming, live streaming, and social influencer management industries, both under the current ownership of Gamesquare Holdings, Inc. Both companies have their own products and feature sets, but also a joint offering that we promote to enterprise clients. Stream Hatchet is a leading B2B SaaS...
-
Product Manager
hace 3 semanas
Barcelona, España Antal International Network A tiempo completoDesde Antal International,estamos buscando un Product Manager apasionado y orientado a resultado. El candidato ideal liderará el desarrollo y la ejecución de la estrategia de productos, asegurando la entrega de productos de alta calidad que satisfagan las necesidades del mercado y impulsen el crecimiento del negocio. El Product Manager trabajará de cerca...
-
Analyst Product Marketing
hace 3 días
Barcelona, España TE Connectivity A tiempo completoAs a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and execution of product marketing activities for their assigned product portfolio. This position reports to the Senior Manager, Global Product Marketing. Under the direction of the Manager, this role will be responsible for creating and deploying...
-
International Product Manager
hace 7 días
Barcelona, España Talent Search People A tiempo completoPerfiles Ecommerce y Marketing Digital De duración indefinida Barcelona, Spain Completa Salario competitivo - Incorporación inmediata **¿Dónde trabajarás?**: El perfil que estamos buscando es el de un/a profesional con al menos cuatro años de experiência como International Product Manager en industria farmacéutica y nível avanzado de...
-
Analyst Product Marketing
hace 3 días
Barcelona, España TE Connectivity A tiempo completoAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview As a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and execution of product marketing activities for their assigned...
-
Product Marketing Manager
hace 3 semanas
Barcelona, España Stream Hatchet A tiempo completoStream Hatchet and Sideqik are two leading B2B companies in the gaming, live streaming, and social influencer management industries, both under the current ownership of Gamesquare Holdings, Inc. Both companies have their own products and feature sets, but also a joint offering that we promote to enterprise clients.Stream Hatchet is a leading B2B SaaS company...
-
Marketing Manager
hace 6 días
Barcelona, España Hays A tiempo completoTu nueva empresa Desde Hays seleccionamos Marketing Manager en una empresa del sector Pharma ubicada en Barcelona centro. La persona seleccionada trabajará en el Departamento de Marketing y reportará a gerencia. Tu nuevo puesto Liderar equipo de marketing Comunicación con equipo de ventas Desarrollo de eventos y stands para los...
-
Product Manager
hace 2 semanas
Barcelona, Barcelona, España Michael Page A tiempo completo¿Dónde vas a trabajar? Empresa líder en papelería con una gran proyección en el mundo del juguete. ¿Qué harás en tu nuevo puesto? Elección de los nuevos productos.Gestiona y negocia con proveedores las compras en Europa y AsiaAnálisis de competencia.Posición transversal y de comunicación con demás departamentos (comercial, i+d, compras,...
-
Product Manager Junior
hace 2 semanas
Barcelona, España Adecco A tiempo completoDesde Adecco Granollers estamos en búsqueda de un/a Product Manager Junior para Unirse a un Equipo de Marketing en el sector de la postventa de automoción.Tus funciones serán:- Apoyar al equipo de gestión de productos en la planificación y ejecuciónde estrategias para el desarrollo de productos.- Colaborar con el equipo de marketing para desarrollar y...
-
Product Manager
hace 4 semanas
Barcelona, España iVascular S.L A tiempo completoAt **iVascular** we are dedicated to the design, manufacture, production and marketing of medical devices for the treatment of cardiovascular and neurovascular diseases. We are looking for a Product Manager. **The mission**:Responsible for the development and implementation, in the assigned area, of marketing strategies in order to meet the objectives set...
-
Senior Product Marketing Manager
hace 2 semanas
Barcelona, Barcelona, España Stuart A tiempo completoStuart is a sustainable last-mile logistics company that connects retailers and e-merchants to a fleet of geolocalised couriers across several countries in Europe. Our Mission We are an impact-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for...
-
Product Manager
hace 4 semanas
Barcelona, España UIC Barcelona PAS Personal Administrativo A tiempo completoEn nuestra Universidad estamos buscando un/a Product Manager. En UIC Barcelona creemos en las personas como centro de nuestra misión: en la doble dimensión, personal y profesional, para que cada uno de los miembros de nuestra comunidad llegue a ser la mejor versión de sí mismo. La búsqueda de la excelencia se encuentra en nuestro ADN y es por este...
-
Analyst Product Marketing
hace 3 días
Barcelona, Barcelona, España TE Connectivity A tiempo completoAnalyst Product MarketingAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.Job OverviewAs a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and execution of product marketing activities for their...
-
Product Marketing Manager
hace 4 días
Barcelona, Barcelona, España Page Personnel A tiempo completo¿Dónde vas a trabajar? Empresa multinacional y referente en el sector de la iluminación decorativa, con filial española ubicada en el Vallès Occidental. ¿Qué harás en tu nuevo puesto? Desarrollo y ejecución de planes de marketing para la promoción de los productos de la compañía.Elaboración de campañas y acciones de marketing, online y...