Product Marketing Manager

hace 4 semanas

Barcelona, España Stream Hatchet A tiempo completo

Stream Hatchet and Sideqik are two leading B2B companies in the gaming, live streaming, and social influencer management industries, both under the current ownership of Gamesquare Holdings, Inc. Both companies have their own products and feature sets, but also a joint offering that we promote to enterprise clients.

Stream Hatchet is a leading B2B SaaS company revolutionizing live streaming data analytics across 16 major platforms, including Twitch, YouTube, Kick, and Facebook Gaming. Our suite of services includes a web dashboard for analytics, custom reporting for influencer management and brand campaigns, and API access for bespoke solutions. We serve a diverse clientele ranging from video game publishers and brands to esports teams and talent agencies.

Sideqik provides end-to-end creator relationship management (CRM) solutions to brands and marketers, serving as the core platform to discover, connect, manage, measure, and drive revenue from influencers across all major live streaming and social platforms.

As a joint solution, Stream Hatchet and Sideqik provide a four-part offering to clients, including discovering influencers for marketing campaigns with both data and affiliate landing pages, activating and executing influencer campaigns directly in our all-in-one platform, measuring campaign and brand performance through reporting as well as ROI through attribution dashboards, and optimizing performance through real-time strategic decisions.

Role Summary:

We are seeking a dynamic Product Marketing Manager to join our marketing team. This individual will play a crucial role in positioning the Stream Hatchet and Sideqik products effectively in the market, both as individual companies as well as a joint offering in the influencer marketing industry. The Product Marketing Manager will be a major part of crafting compelling messaging, and executing marketing strategies that drive demand and growth. The Product Marketing Manager will work closely with product, sales, and marketing teams to ensure our products are well-understood and well-represented in the marketplace.

Responsibilities:

  • Develop product positioning and messaging that differentiates Stream Hatchet & Sideqik’s products in the market as separate entities, as well as a joint offering.
  • Create and execute go-to-market strategies for new product launches, including target audience identification, marketing plan development, and cross-functional coordination.
  • Collaborate with the sales team to develop tools and resources such as sales presentations, product sheets, FAQs, and training materials for both products as well as the joint offering.
  • Conduct market research and competitive analysis to inform product and marketing strategies.
  • Work with the content team to create compelling content for various channels (blog, social media, email campaigns) that educates and engages our target audience.
  • Measure and report on the effectiveness of marketing campaigns and product launches, adjusting strategies as needed.
  • Serve as the liaison between the marketing and product teams, ensuring consistent brand messaging and alignment on product development goals.

Requirements

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in product marketing, preferably in the B2B SaaS or technology sector.
  • Strong understanding of the live-streaming, gaming, and esports ecosystems.
  • Excellent communication and storytelling skills, with the ability to convey complex information clearly and persuasively.
  • Native or able to demonstrate professional working fluency in English.
  • Proven ability to develop creative, effective marketing strategies and campaigns.
  • Data-driven mindset with experience in market research and analysis.
  • Ability to work collaboratively across teams and manage projects in a fast-paced environment.
  • Passion for gaming and live-streaming is a plus.

Benefits

What We Offer:

  • A vibrant, collaborative work culture passionate about gaming and live-streaming.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Flexible work arrangements to support work-life balance.

How

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