Digital Content

hace 4 semanas

Barcelona, España Pronovias A tiempo completo

Pronovias Group
Headquartered in Barcelona and founded in 1964, Pronovias Group is the first global bridal group shaping the future of our industry for every bride.
Our team, with around 1.000 employees, is united by a shared passion and motivation to make each woman truly happy.
We are a group of pioneering bridal brands, each known for the creativity of our innovation: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole and Ladybird.
The Group’s bridal and eveningwear dresses are sold in more than 105 countries through a network of 100 stores and more than 4,000 points of sale.
You are invited to experience for yourself the magic of bridal
Job description
PRONOVIAS GROUP, a global leader in the bridal industry, is seeking a professional and talented Digital Content & Merchandising Executive to join our Marketing Team at our HQ in Barcelona. The duration of the contract will run until at least July 2025.
We are looking for individuals who are passionate about fashion, thrive in a growing and challenging international environment, and are not afraid to make a difference. Our mission is to bring happiness to the world by dressing women’s dreams in style, being the best partner to our clients, and building an exciting place to work together.
Our mission is to support designers to express theirs self in the creativity, under the guidelines of the identity of the brand, in order they can achieve the best expression of their talent.
**Main objectives**:
Ownership on the Pronovias Group Brands Web Content & Performance.
**Merchandising**: Be responsible for the global digital merchandising calendar of above brands.
Online Product activation on the Websites (Product Handling, eMerchandising).
360 Content Coordination of the Content Calendar.
**Web activation**: take over full ownership of above brands Web presence & Performance.
**Content & Web performance**: full ownership of web performance.
**Major areas of accountability**:
1 - Brand content & Digital
Work with Brand team to understand key messages and adapt them for digital.
Coordinate the 360 digital content activation.
Design along with UX & Front End Developer landing pages on the website to maximize potential of content for Digital.
Create a Roadmap for A/B Testing.
Develop ideas of new digital content to improve organic traffic performance and SEO positioning.
2 - Merchandising
Prepare & Communicate global weekly merchandising calendar summarizing marketing actions across all channels.
Decide on monthly merchandising calendar for secondary markets.
Ensure all channels are aligned with brand & communication objectives.
Performance focused.
eCommerce optimization.
3 - Content performance
Prepare monthly reporting on performance of content looking at both content type (copy + creative) & position in website & targeting (if relevant).
Share once a month with content team performance and learnings.
Analyse results & draw conclusions & suggest new ideas.
4 - Web functionalities
Liaise with Digital Project Manager to improve web performance.
Manage backlog of website evolutions for product line managed.
Benchmark direct competition and retail segment once a month and prepare analysis summarizing key learnings and new content ideas.
Benchmark tools that could be implemented on digital platforms to improve content performance.
**Requirements**:
**Education Level**:
Master degree with focus in Digital (if possible).
**Languages**:
Spanish (Fluent).
English (Fluent).
Any other languages can be useful.
**Computer skills**:
Ability to use and understand a CMS - Magento (nice to have).
Ability to use web analytics tools.
**Personal skills**:
Effective in navigating the internal organization to resolve issues and achieve objectives.
Organized, detail-oriented with excellent follow-through and follow-up abilities.
Effective oral & written communication and presentation skills to persuade decision makers.
Creative mind-set.
WHAT DOES PRONOVIAS GROUP OFFER?
Ethical workplace environment that embraces the diversity that makes us special. Having to opportunity to join our CSR strategy focused on women empowerment, environmental sustainability, and community impact.
Possibility to join our flexible remuneration plan which includes health insurance, transport tickets, nursery school tickets and training related to our business.
Company canteen with subsidized meals and breakfasts.
**Team building activities to promote our companies' values**: respect, innovation. empowerment, performance driven and teamwork.
Private parking and company shuttle bus.
At Pronovias Group, we are an equal opportunity employer. Your race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status don’t make a difference here. In our company want you to come as you are to be the best version of yourself.
**Location**: Barcelona (Spain) Contract: Temporary Working day: Full time Sector: Fashion and apparel Vacancies: 1 Discipline: Marketing

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