Media Planner to H&m Customer Activation

hace 1 semana

Barcelona, España H&M A tiempo completo

Company Description
**Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer **value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.**

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership - on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

**Job Description**:
On this journey we´re all working together to create the best omni customer offer for our customers and as a Media Planner you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key responsibilities include**:

- Add customer value and increase brand value and sales by creating an effective strategy, planning, implementation and follow up for our paid and own media channels.
- Be immersed in the regional communication plan and adjust to be locally relevant and maximize outcome by using insights on different customer target groups, commercial patterns, and growth goals
- Brief & coordinate media and communications plan to extenal media agency/ies and stakeholders within the region.
- Perform customer analysis to get insights on opportunities, traffic and revenue
- Key contact and responsible for budgeting, coordinating and follow up on media and communication plan with local media agencies
- Identify customer growth potential connected to media investments together with regional and local customer activation team

**Qualifications**:
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality we see that you have:

- a university degree preferably in Marketing, Communication or Business
- Strategic thinker with broad marketing & media skills
- at least 5 years of experience in similar roles with strategic responsibility including managing Media budgets for internal and external multiple channels and working operative with media planning.
- Expert in paid brand & consideration channels (TV, OOH, OLV, Display, Social, Print etc)
- Good understanding of local media landscape and how media agencies operate
- Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
- perceived as structured, analytical, and influencing person with passion for communication and strong English skills

Additional Information

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.

This is a permanent position on a local contract based in Barcelona.

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