Field Marketing Iberia

hace 3 semanas

Madrid, España Alcatel-Lucent A tiempo completo

Marketing - Field Marketing for ALE Spain

The Field Marketing Manager will be responsible as an individual contributor for driving the start-to-finish execution of marketing initiatives within targeted budget parameters. Accountable to build brand awareness, brand preference over competitors and focus on generating leads and pipe to support healthy sales pipeline and in-year revenue goals. The Field Marketing Manager will manage and report results including return on investment (ROI) for all initiatives.

Field Marketing responsibilities:
- Absolute focus on lead and pipe generation via telemarketing efforts, partner marketing-
- She/He will serve as the voice of the field to the central marketing organization, providing local requirements to ensure successful deployment of centrally available resources and share best practices.-
- She/He is also responsible to ensure internal awareness of all initiatives with sales and business development teams.-
- Define and drive execution of regional integrated marketing plan tactics and go-to-market initiatives to create demand with target audiences/markets and accelerate pipeline: Initiatives include trade shows, virtual events, road shows, digital marketing programs, demand generation campaigns and creation of case studies/references.-
- Manage sales communications to ensure engagement.-
- Provide regional support for global programs and localization of content (tailored for vertical markets or Key Accounts).-
- Leverage central marketing programs, tailoring for local market-
- Manage the local discretionary marketing spending and represent Spain and Switzerland with the overall marketing planning.-
- Foster the sharing of best practices-
- Manage and track program budget, actual vs. forecast-
- Manage and track results against target KPIs including RoI reporting: Lead the reporting function to measure results across all initiatives to ensure optimal performance-
- Operational program management of the local marketing plans (budgets, execution, results-
- 5+ years marketing and communications experience including budget management and field marketing experience.-
- Experience in working closely with sales community on lead generation activities to boost pipeline important.-
- Experience in ICT sector highly welcome.-
- Experience working with external partners on co-marketing activities a plus-
- Meticulous attention to detail and ability to work effectively under tight deadlines.-
- Strong analytical, project management, and organizational skills.-
- Strong written and verbal communication skills.-
- Native Spanish speaker, good level of written and spoken professional English-
- Ability to travel and manage live events, as necessary within the country.

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