Senior Integrated Campaigns Manager
hace 4 semanas
**About Us**
We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel.
We've revolutionized the business travel market by offering an unrivaled selection of travel options, a powerful booking and management platform, and 24/7 customer support. It's why we've become the leading all-in-one travel management solution.
Founded in 2015 and headquartered in Barcelona, we've grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a 'unicorn' and in 2024 we raised** $104 million** in additional investment, with a total valuation of $1.4 billion.
We've been winning awards too. Since 2023, we've been voted one of the best places to work, one of the**fastest-growing apps and tech companies**,** and a leading pioneer of business travel.
These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel.
**The Role**
We are seeking an experienced and results-oriented Senior Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand and drive tangible business pipeline.
Reporting to the Director of Brand & Integrated Marketing, this senior role requires a strategic thinker with the ability to be very hands on. They will need to build a deep understanding of our target audience and the buying journey they take, they will then lead and develop campaign strategies, build strong campaign narratives and seamlessly coordinate cross-functional teams to deliver with creative and operational excellence.
**What will you be doing?**
Campaign Strategy & Execution:
- Translate high-level business goals into a full funnel integrated campaign programme, driving execution across different owners within the integrated campaigns team.
- Specifically, own and create brand-building and top of funnel demand campaigns from end to end, in support of driving brand awareness, lift and demand generation at a global level.
- Lead the development of the campaign calendar, collaborating with cross-functional partners in Comms, Events, Social Media, Product Marketing & Digital Marketing to build integrated campaigns.
Cross-Functional Collaboration:
- Collaborate with the Digital Marketing Team and Media Planning agency to determine the right channel, audience and content mixes in support of campaign goals.
- Collaborate with creative, paid media, product marketing, sales teams, external partners (agencies, where relevant) and leadership to define objectives, messaging, oversee creative development and ensure cohesive campaign execution across all channels.
- Support the field marketing team on brand-building campaign initiatives at a local level.
- Support the Integrated Marketing Manager in establishing and running the always on demand gen engine, fuelled by evergreen content strategy.
Performance Monitoring & Reporting:
- Define and track key performance indicators (KPIs) to measure campaign success across all channels.
- Collaborate with Digital Marketing and Marketing Data to monitor campaign performance, identifying opportunities for optimisation and implementing data-driven adjustments.
- Conduct post-campaign analysis to assess outcomes, identify learnings, and refine future campaigns.
- Own reporting to leadership on the impact of campaigns on both marketing and business KPIs
Budget & Resource Management:
- Manage campaign budgets, ensuring accountability for keeping within forecast.
Innovation & Trends:
- Stay abreast of industry trends, emerging platforms, and technological advancements to incorporate innovative tactics into campaigns.
Introduce creative approaches and new tools to enhance audience engagement and campaign performance.
**What will you need to succeed?**
- 7+ years of demonstrable experience within integrated marketing and/or campaign development & execution.
- Proven success in delivering high-impact campaigns that drive measurable results.Creativity and a keen eye for compelling storytelling and brand messaging.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Clear understanding and knowledge of the role of earned, paid & owned media channels, and their potential roles within integrated marketing campaigns.
- Strong analytical skills and the ability to use data to inform decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.Strategic thinker with strong attention to detail and a focus on execution.
- Collaborative and team-oriented, with the ability to work effectively cross-functional, both internally and externally.
- Agile and adaptable, thriving in a fast-paced environment with shifting priorities.
- TravelPerk doesn't require academic studies for this position. We select based on experience and
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